The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

MLKonMLK

Winner in Social Good Campaign

Silver Distinction in Technology

Objective

BACKGROUND:

At a time of escalating racial unrest, the pandemic forced museums dedicated to shining a light on the significance of black history to close.

OBJECTIVE:

Use technology to educate and immerse people of all ages and ethnicities in black history during Black History Month without exposing them to the dangers of COVID-19.

Strategy

STRATEGY:

There are 955 streets named after Martin Luther King Jr. in the United States. However, millions of people pass those signs daily without remembering the significance of the man and ideas behind the sign.

IMPLEMENTATION:

 

Results

"Groundbreaking"-Chicago Tribune

“Brings MLK’s message to the masses.”- Los Angeles Times

“Watch one of the most impactful moments in history.”- New York Daily News

“Keeping the dream alive.”- NBC

Media

Video for MLKonMLK

Entrant Company / Organization Name

Lenovo

Link

Entry Credits