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Special Project

Special Project
From the 14th Annual Shorty Awards

TeamSeas - MrBeast & Mark Rober

Finalist in Non-Profit

Entered in Social Good Campaign


#TeamSeas is a global campaign to raise $30M to remove 30M pounds of plastic and trash from our ocean, rivers and beaches. It’s also the second wave of the largest creator-led fundraising campaign to ever hit the internet: #TeamTrees. We launched #TeamTrees in 2019 with a goal of raising $20M to plant 20M trees and we smashed it—raising over $23M and generating more than 1B video views. Even two years later, is still receiving donations and planting 2,600 trees every day. We’re back again to rally the internet’s passion and imagination in support of the ocean.

Strategy and Execution

#TeamSeas was brought to life by Mark Rober and MrBeast (Jimmy Donaldson). After months of working with top environmental nonprofits, #TeamSeas partnered with Ocean Conservancy and The Ocean Cleanup. Ocean Conservancy and The Ocean Cleanup ensured that for every $1 donated to #TeamSeas, 1 pound of trash from an Ocean, River, or Beach. Next step was to ensure the reach of the campaign grew bigger than just Mark and Jimmy’s channel. To do this, they enlisted the help of their community, friends, family, and fellow content creators. Mark and Jimmy reached out to content creators in mass, asking them to prepare and post a video about #TeamSeas at the same time on October 29th, 2021. The combined reach of participants created a viral campaign in minutes, kickstarting #TeamSeas to their ultimate fundraising goal of $30m.


#TeamSeas raised over 30m dollars to remove trash from our Oceans, Beaches, and Rivers. Mark Rober and MrBeast’s announcement videos have garnished over 80 million views and counting, bringing much needed attention to the water pollution problem our world faces. The YouTube community rallied around #TeamSeas, posting 40,000 different videos using the Teams Seas hashtag. Mark & Jimmy appeared on Jimmy Kemmel promoting the project to mainstream media consumers as well.

The #TeamSeas campaign not only raised a large amount of money for water conservation efforts (30m and counting), but shed a very bright light on the issue of water pollution. 


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