As Petrol Ofisi, Turkey's leading fuel company, we did not want to say on the sidelines when a pandemic was wreaking havoc worldwide. Since day one, we knew that the effords to battle the pandemic would require tremendous efforts and strategic, timely solutions. And we knew that positng support messages would be enough.
The pressure that consumers put on brands to take on social responsibility was pre-Covid. But in 2020, when solidarity and cooperation in society became more important with Covid, an even greater task fell on brands. There was an atmosphere all over the world that showed that "we cannot expect everything from the state". Petrol Ofisi could not remain indifferent as the effects of Covid started to be seen in Turkey as well as the panic experienced and the brands lining up to help. Petrol Ofisi, like many brands from different sectors, rolled up its sleeves to contribute to the country's Covid effort. However, Petrol Ofisi did not want to be content with "just talking" or just giving morale and thanking to the society and health workers, as other brands often do. As a matter of fact, television and digital platforms were full of such works… What the country needed was both longer-term and more concrete steps. In addition, it was necessary to encourage the citizens that more concrete and useful steps were taken, that someone was trying for them and that a solution was being sought.
We provided equipment and supply assitande to hospitals and delivered to 500 facilities and used, just in the first part of our campaign. Our campaign reached millions on TV, social media. Turkey's famous journalists, influencers and radio hosts supported our projects from social media platforms. One out of evry three drivers became aware of our ITU projectç IT significantly impacted TOM awareness, %7 to %30 - the percentage of those who knew about the project versus those who didnt. In addition, the perception numbers showed that those who were aware of the project were double the amount of those who weren't.
