THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Overall Instagram Presence

This award honors brand presence on Instagram. Describe how your brand, agency or organization effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Winner

Instagram Presence
winner
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…

Finalist

Instagram Presence
finalist
Pixar Instagram
When world-class artistry, innovative technology, powerful stories, and talented people come togeth…

Nominees

Instagram Presence
12 Days of Red Notice Campaign Giveaway
The objective here was to personalize our 12 Day of Red Notice campaign and do something massive fo…
Instagram Presence
@GossipGirl
The overall objective of the instagram activation was to mirror the Gossip Girl ethos in the show. …
Instagram Presence
@aaltoarts — Pushing the creative boundaries of Instagram
The Aalto University School of Arts, Design and Architecture is a Finnish and Nordic leader in high…
Instagram Presence
AJ+ Arabi on Instagram
We supply our audience with memorable and interesting news. Our reports are unshackled from the dem…
Instagram Presence
AJEnglish
Al Jazeera’s Instagram platform, @AlJazeeraEnglish, broke all previous records in 2021 doing what i…
Instagram Presence
Al Jazeera Instagram Presence
Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Ara…
Instagram Presence
Charger Social Media
We set out to create social accounts that engage our current audience while also bringing in a new …
Instagram Presence
House of Highlights
Sports is at the heart of House of Highlights (HoH).  Connecting and delivering content for the …
Instagram Presence
Life at BlackRock Instagram Channel
The Global Social Media partnered with the Employer Brand team to relaunch BlackRock’s Instagram ac…
Instagram Presence
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Instagram Presence
On Her Turf - Tokyo 2020 Olympics Social Media Coverage
NBC Sports’ women’s sports brand, On Her Turf, provided around-the-clock coverage of the Tokyo 2020…
Instagram Presence
Save It, See It
Thanks to an overlooked button on Instagram, Michelob ULTRA started a movement to increase visibili…
Instagram Presence
audience honor
TSA Instagram
TSA’s Instagram account is the “Princess of Puns, the King of K9s, the Teller of Travel Tips," and …
Instagram Presence
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Instagram Presence
WWE Instagram
From the opening bell to the close of the curtain, WWE's official Instagram page strives to provide…
Instagram Presence
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…