THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Of the year

Large Agency of the Year Large Brand of the Year Large Non-profit of the Year Mid-sized Agency of the Year Mid-sized Brand of the Year Mid-sized Non-profit of the Year Small Agency of the Year Small Brand of the Year Small Non-profit of the Year

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Overall Instagram Presence

This award honors brand presence on Instagram. Describe how your brand, agency or organization effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Winner

Instagram Presence
winner
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…

Finalist

Instagram Presence
finalist
Pixar Instagram
When world-class artistry, innovative technology, powerful stories, and talented people come togeth…

Nominees

Instagram Presence
12 Days of Red Notice Campaign Giveaway
The objective here was to personalize our 12 Day of Red Notice campaign and do something massive fo…
Instagram Presence
@GossipGirl
The overall objective of the instagram activation was to mirror the Gossip Girl ethos in the show. …
Instagram Presence
@aaltoarts — Pushing the creative boundaries of Instagram
The Aalto University School of Arts, Design and Architecture is a Finnish and Nordic leader in high…
Instagram Presence
AJ+ Arabi on Instagram
We supply our audience with memorable and interesting news. Our reports are unshackled from the dem…
Instagram Presence
AJEnglish
Al Jazeera’s Instagram platform, @AlJazeeraEnglish, broke all previous records in 2021 doing what i…
Instagram Presence
Al Jazeera Instagram Presence
Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Ara…
Instagram Presence
Charger Social Media
We set out to create social accounts that engage our current audience while also bringing in a new …
Instagram Presence
House of Highlights
Sports is at the heart of House of Highlights (HoH).  Connecting and delivering content for the …
Instagram Presence
Life at BlackRock Instagram Channel
The Global Social Media partnered with the Employer Brand team to relaunch BlackRock’s Instagram ac…
Instagram Presence
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Instagram Presence
On Her Turf - Tokyo 2020 Olympics Social Media Coverage
NBC Sports’ women’s sports brand, On Her Turf, provided around-the-clock coverage of the Tokyo 2020…
Instagram Presence
finalist
Pixar Instagram
When world-class artistry, innovative technology, powerful stories, and talented people come togeth…
Instagram Presence
winner
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…
Instagram Presence
Save It, See It
Thanks to an overlooked button on Instagram, Michelob ULTRA started a movement to increase visibili…
Instagram Presence
audience honor
TSA Instagram
TSA’s Instagram account is the “Princess of Puns, the King of K9s, the Teller of Travel Tips," and …
Instagram Presence
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Instagram Presence
WWE Instagram
From the opening bell to the close of the curtain, WWE's official Instagram page strives to provide…
Instagram Presence
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…