Al Jazeera Digital Newsroom is managing all social media production & publishing for Al Jazeera Arabic social media outlets, we worked hard this year to keep our audience informed, and updated with world events, our engagement metrics were focusing on interactions and using all tactics to engage with our loyal fans.
We worked very hard throughout 2021 providing timely coverage of the news through live updates and breaking down complex stories on the issues that affect the Arab audience everywhere. Never, as in this momentous year, were we so effective in meeting our objective of and powerfully giving voice for the voiceless.
Our content strategy on Instagram was focused on producing unique original content optimized for Instagram and tailored to covering the stories that matter most to Arab audiences. From the start of the year, and throughout the pandemic, we tirelessly focused on creating engaging content and timely coverage of the news in an approachable, mobile-friendly format to our growing audience base of more than 4.85M followers on al Jazeera Arabic Instagram profile.
Our Strategy can be summarized into the following actions:
Our 2121 strategy has paid off. Our views soared to more than 244M Views and32 Million interactions
Here is a snapshot of how we grew on Instagram in 2021:
On Al Jazeera Instagram profile, we reached a total of (244M views & 32M Interactions, & Followers has been increased by 810K new followers)
The highest interaction per post in Arabic News channels = 9K interactions per post