THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 14th Annual Shorty Awards

@GossipGirl

Entered in Instagram Presence

About this entry

The overall objective of the instagram activation was to mirror the Gossip Girl ethos in the show. Creating an air of elevated exclusivity, while at the same time allowing information to flow from the source to the audience was a balancing act. We utilized reels, interactive IG stories, and “spotted” content of the characters in a way that reflected how GG used social media to polarize her audience reflective of the show.

Why does this entry deserve to win?

Results

Media

Video for @GossipGirl

Entrant Company / Organization Name

Ralph Creative, HBO Max

Links

Entry Credits