Highsnobiety is an international youth platform, and the aesthetic interests of youth culture drive our editorial output, and mission. Our Instagram focuses on trends, pre-trends, trendsetters, and innovators in their respective spaces. Examining personal style, specifically, Highsnobiety can engage in wide-ranging conversations around the socio-political and personal factors informing choices made by the “person” implied by the phrase “personal style.” We as an editorial staff view fashion as a powerful means of expression, communication, and storytelling. We sell influence, not reach.
Our slew of Instagram content can be attributed to one of five content buckets, each with their own unique strategy that compliments our larger goal.
Live Event Coverage: Our team is the first on the scene at major cultural events that matter to our audience, namely F1 Races and Fashion Weeks. Rather than bombarding our audience with everything from these events, we curate the best shows and moments, pointing out key trends in the process, and giving our viewers an immersive and educational window into these events.
Original Features and Content: To complement the journalism Highsnobiety does on our .com and magazine, we also package these brand moments across instagram in a way that feels native to the platform (and not just an add-on to the work we are doing online) . We share impactful images and quotes from our stories that inspire our followers to dive deeper, but also still give them full context.
News Posts: We understand that fashion and culture intersect with many other areas of life that matter to young people — identity, celebrity culture, politics, and more. We aim to create posts that prompt (respectful) discussion in the comments but also teach our audience something new. In all these posts we include detailed, carefully curated captions, rather than just resorting to clickbait or trying to direct our followers to other places to learn more.
Inspiration and New Ideas: Our team also sources content from changemakers and pioneers around the platform, carefully curating new fashion, design, sneakers, and technology inspiration that we think our audience will really engage with, In this process we’ve had the chance to work with and evaluate creators within our space.
Original Videos: Our team creates original videos about key products and brands in the space — these include unboxing videos of highly sought after products and history deep dives into key brands.
We've seen unprecedented growth last year. Our content has been mentioned in NYT, GQ, Financial Times, and more. We've started news cycles from our IG reporting from calling out the demise of the streetwear brand Supreme to reporting on the numerous anti-trans bills passed in the United States. We’ve seen record engagement numbers for our original features. Additionally, we’ve seen a huge uptick in engagement and performance of our original videos and social series. We believe our influence is because of our ability to not only report on culture but shape it.
