THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Trackhouse - The Next Generation of NASCAR

Entered in Instagram Presence, Sports

Objective

Trackhouse Entertainment Group is uniquely positioned to invest in and operate businesses harnessing the power of live sports and entertainment. Using innovative approaches to high growth opportunities, Trackhouse focuses on value creation in one of the most authentic and compelling industries in the world.

Strategy

Trackhouse truly uses social media to connect with our fans. We've built a community online that translates to our day-to-day in person interactions. By making our team accessible, we have curated a connection that blurs the line between celebrity and fan. 

Results

Our Instagram engagement has tripled over the past year with fans calling us "the new voice of NASCAR". More and more sponsors are coming our direction to be part of the action since our dynamic has been shown to create a fan-centered atmosphere. 

Media

Video for Trackhouse - The Next Generation of NASCAR

Entrant Company / Organization Name

Trackhouse

Links