THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Finalists

finalist
Red White & Royal Blue Social Campaign
With the original novel having a strong following on BookTok, Red, White, & Royal Blue's social cam…
finalist
Delta Air Lines Reply Connects a Kid to His Broadway Dreams
At Delta Air Lines, community management means not just connecting within our community but also fi…
finalist
Muted Words - Community Management
Riot Games approached Ayzenberg with a challenge: how can we help engage League of Legends’ very sp…
finalist
AARP on TikTok
How do you enhance perceptions of your brand and establish a connection with a generation that has …
finalist
Gems of Panem - Hunger Games: The Ballad of Songbirds and Snakes
At its zenith, the fan community around the original Hunger Games Movies was one of the most active…
finalist
Spider-Man: Across The Spider-Verse - Global Spider-Society SMS Program
With a story as beloved as Miles Morales and the Spider-Verse, it was important to give fans the op…
finalist
#TakeItDown
The National Center for Missing and Exploited Children receives 80k+ reports of suspected online ch…
finalist
Compact Disc to Digital Streaming: The Universal Islands of Adventure Soundtrack
Music plays a crucial role in theme park experiences, acting as an invisible thread that weaves thr…
finalist
Diageo Bar Academy — World Bartender Day
Diageo Bar Academy gave bar professionals the opportunity to connect with, recognise, and learn fro…
finalist
June's Journey throws 'A Party to Die For'
To celebrate the monumental success of our game, June’s Journey, we wanted to give back to our comm…
finalist
Marriott Bonvoy’s Community Management Evolution
Marriott Bonvoy’s goal on social media in 2023 was to grow awareness and understanding of both the …
finalist
Maruchan: Engaging and Activating a Superfan Community
Maruchan is a long beloved instant ramen noodle brand, but it's still a commodity product in a cate…
finalist
Netflix's Love Is Blind Social Media
In 2023, Netflix partnered with Saylor to drive excitement and anticipation for season 5 of its uns…
finalist
One Piece Social Campaign
In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…
finalist
Overwatch Mauga Twitter Takeover
After Mauga, Overwatch’s newest Hero, was announced at BlizzCon 2023, we rode the wave of hype to m…
finalist
Power Universe Evergreen Social Campaign
The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We'v…
finalist
Sonic Social Takeover 2023
The driving idea behind the Sonic Social Takeover in 2023 was to create an immersive and unpreceden…
finalist
The North Face Turns Viral Customer Video Into Community Management Win
The North Face stands by our products, so when Jenn Jenson’s TikTok went viral and she unexpectedly…
finalist
WRANGLER x THE SOCIAL ELEMENT
Wrangler is a true American heritage brand with a rich history of appealing to the western wear cul…
finalist
Yellowjackets - Community Management
The smash-hit YELLOWJACKETS quickly became SHOWTIME’s® buzziest series. But with its episodic relea…

Nominees