Community Management in Social Media

From the 16th Annual Shorty Awards Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Winner

Community Management

#TakeItDown

The National Center for Missing and Exploited Children receives 80k+ reports of suspected online ch…

Finalists

Community Management

Red White & Royal Blue Social Campaign

With the original novel having a strong following on BookTok, Red, White, & Royal Blue's social cam…

Community Management

Delta Air Lines Reply Connects a Kid to His Broadway Dreams

At Delta Air Lines, community management means not just connecting within our community but also fi…

Community Management

Muted Words - Community Management

Riot Games approached Ayzenberg with a challenge: how can we help engage League of Legends’ very sp…

Community Management

AARP on TikTok

How do you enhance perceptions of your brand and establish a connection with a generation that has …

Community Management

Compact Disc to Digital Streaming: The Universal Islands of Adventure Soundtrack

Music plays a crucial role in theme park experiences, acting as an invisible thread that weaves thr…

Community Management

Diageo Bar Academy — World Bartender Day

Diageo Bar Academy gave bar professionals the opportunity to connect with, recognise, and learn fro…

Community Management

Gems of Panem - Hunger Games: The Ballad of Songbirds and Snakes

At its zenith, the fan community around the original Hunger Games Movies was one of the most active…

Community Management

June's Journey throws 'A Party to Die For'

To celebrate the monumental success of our game, June’s Journey, we wanted to give back to our comm…

Community Management

Marriott Bonvoy’s Community Management Evolution

Marriott Bonvoy’s goal on social media in 2023 was to grow awareness and understanding of both the …

Community Management

Maruchan: Engaging and Activating a Superfan Community

Maruchan is a long beloved instant ramen noodle brand, but it's still a commodity product in a cate…

Community Management

Netflix's Love Is Blind Social Media

In 2023, Netflix partnered with Saylor to drive excitement and anticipation for season 5 of its uns…

Community Management

One Piece Social Campaign

In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…

Community Management

Overwatch Mauga Twitter Takeover

After Mauga, Overwatch’s newest Hero, was announced at BlizzCon 2023, we rode the wave of hype to m…

Community Management

Power Universe Evergreen Social Campaign

The Power Universe is not just a show – it's a cultural phenomenon within the Black community. We'v…

Community Management

Sonic Social Takeover 2023

The driving idea behind the Sonic Social Takeover in 2023 was to create an immersive and unpreceden…

Community Management

Spider-Man: Across The Spider-Verse - Global Spider-Society SMS Program

With a story as beloved as Miles Morales and the Spider-Verse, it was important to give fans the op…

Community Management

The North Face Turns Viral Customer Video Into Community Management Win

The North Face stands by our products, so when Jenn Jenson’s TikTok went viral and she unexpectedly…

Community Management

WRANGLER x THE SOCIAL ELEMENT

Wrangler is a true American heritage brand with a rich history of appealing to the western wear cul…

Community Management

Yellowjackets - Community Management

The smash-hit YELLOWJACKETS quickly became SHOWTIME’s® buzziest series. But with its episodic relea…

THE 14TH ANNUAL SHORTY AWARDS

Campaign

Content and Media

Design

Industry

Influencer & Celebrity Partnership

Overall Presence

Platforms & Technology

Podcast

Strategy & Engagement

Video

From the 16th Annual Shorty Awards Community Management

Winner

Finalists

Nominees