THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Winner

Community Management
winner
#BlueManGroup & The TikTok Community
Creative, obscure, perplexing, blue – these are the things that often pop up when one thinks of Blu…

Finalists

Community Management
finalist
gold honor
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Community Management
finalist
silver honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Community Management
finalist
bronze honor
Yellowjackets Builds A Social Hit
Premiering Nov 2021, Yellowjackets is part survival epic, psychological horror story, and coming-of…
Community Management
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
Amazon Prime Video - Reactive
Pop culture trends and memes have a very short shelf life. Entertainment brands want to play within…
Community Management
finalist
Comedy Central TikTok Engagement Strategy
Comedy Central has always been a hub for comedy. As media evolves, we know that a key place to expa…
Community Management
finalist
Community Engagement
To make fans feel like the Avalanche are truly their team and to grow social platforms and followin…
Community Management
finalist
Dead Space Community Engagement
Dead Space was a long dormant franchise that had ended on a sour note for its fan base. The communi…
Community Management
finalist
Hilton For The Stay Social Engagements
In July 2022, Hilton launched a new global brand platform, "Hilton. For The Stay" which inspired th…
Community Management
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Community Management
finalist
MTV
MTV Brand Social’s objective in 2022 was to hone in on our brand voice across our social platforms,…
Community Management
finalist
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
Community Management
finalist
audience honor
Pixel Superfans Community
Google’s beloved Pixel phone helps millions of people express themselves and connect with their peo…
Community Management
finalist
Trojan Brand Condoms TikTok Made Me Comment and Buy It
As an emerging platform with a massive and growing audience, TikTok was the perfect place for Troja…

Nominees

Community Management
winner
#BlueManGroup & The TikTok Community
Creative, obscure, perplexing, blue – these are the things that often pop up when one thinks of Blu…
Community Management
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
Amazon Prime Video - Reactive
Pop culture trends and memes have a very short shelf life. Entertainment brands want to play within…
Community Management
finalist
Comedy Central TikTok Engagement Strategy
Comedy Central has always been a hub for comedy. As media evolves, we know that a key place to expa…
Community Management
finalist
Community Engagement
To make fans feel like the Avalanche are truly their team and to grow social platforms and followin…
Community Management
finalist
Dead Space Community Engagement
Dead Space was a long dormant franchise that had ended on a sour note for its fan base. The communi…
Community Management
finalist
Hilton For The Stay Social Engagements
In July 2022, Hilton launched a new global brand platform, "Hilton. For The Stay" which inspired th…
Community Management
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Community Management
finalist
gold honor
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Community Management
Levi's Love: Strengthening Community Management By Giving
"Love is a two way street" is a saying that can be applied to all relationships, especially between…
Community Management
finalist
MTV
MTV Brand Social’s objective in 2022 was to hone in on our brand voice across our social platforms,…
Community Management
finalist
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
Community Management
finalist
silver honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Community Management
finalist
audience honor
Pixel Superfans Community
Google’s beloved Pixel phone helps millions of people express themselves and connect with their peo…
Community Management
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Community Management
finalist
Trojan Brand Condoms TikTok Made Me Comment and Buy It
As an emerging platform with a massive and growing audience, TikTok was the perfect place for Troja…
Community Management
Women in Influencer Marketing Community
Women in Influencer Marketing (better known as WIIM) has made a huge impact on the influencer marke…
Community Management
finalist
bronze honor
Yellowjackets Builds A Social Hit
Premiering Nov 2021, Yellowjackets is part survival epic, psychological horror story, and coming-of…