THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.

Winner

Community Management
winner
#BlueManGroup & The TikTok Community
Creative, obscure, perplexing, blue – these are the things that often pop up when one thinks of Blu…

Finalists

Community Management
finalist
gold honor
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Community Management
finalist
silver honor
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Community Management
finalist
bronze honor
Yellowjackets Builds A Social Hit
Premiering Nov 2021, Yellowjackets is part survival epic, psychological horror story, and coming-of…
Community Management
finalist
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Community Management
finalist
Amazon Prime Video - Reactive
Pop culture trends and memes have a very short shelf life. Entertainment brands want to play within…
Community Management
finalist
Comedy Central TikTok Engagement Strategy
Comedy Central has always been a hub for comedy. As media evolves, we know that a key place to expa…
Community Management
finalist
Community Engagement
To make fans feel like the Avalanche are truly their team and to grow social platforms and followin…
Community Management
finalist
Dead Space Community Engagement
Dead Space was a long dormant franchise that had ended on a sour note for its fan base. The communi…
Community Management
finalist
Hilton For The Stay Social Engagements
In July 2022, Hilton launched a new global brand platform, "Hilton. For The Stay" which inspired th…
Community Management
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Community Management
finalist
MTV
MTV Brand Social’s objective in 2022 was to hone in on our brand voice across our social platforms,…
Community Management
finalist
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
Community Management
finalist
audience honor
Pixel Superfans Community
Google’s beloved Pixel phone helps millions of people express themselves and connect with their peo…
Community Management
finalist
Trojan Brand Condoms TikTok Made Me Comment and Buy It
As an emerging platform with a massive and growing audience, TikTok was the perfect place for Troja…

Nominees

Community Management
Levi's Love: Strengthening Community Management By Giving
"Love is a two way street" is a saying that can be applied to all relationships, especially between…
Community Management
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Community Management
Women in Influencer Marketing Community
Women in Influencer Marketing (better known as WIIM) has made a huge impact on the influencer marke…