THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Community Management

This award honors a company or individual that exhibited exceptional community management that engaged the audience, and enhanced social presence and/or social following.

See previous winners and honorees here.
#BlueManGroup & The TikTok Community
Creative, obscure, perplexing, blue – these are the things that often pop up when one thinks of Blu…
AARP TikTok Channel
How do you enhance perceptions of your brand and establish a connection with a generation that has …
Amazon Prime Video - Reactive
Pop culture trends and memes have a very short shelf life. Entertainment brands want to play within…
Comedy Central TikTok Engagement Strategy
Comedy Central has always been a hub for comedy. As media evolves, we know that a key place to expa…
Community Engagement
To make fans feel like the Avalanche are truly their team and to grow social platforms and followin…
Dead Space Community Engagement
Dead Space was a long dormant franchise that had ended on a sour note for its fan base. The communi…
Hilton For The Stay Social Engagements
In July 2022, Hilton launched a new global brand platform, "Hilton. For The Stay" which inspired th…
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Laugh Track – Prime Video Comedy
The Set-Up: With Prime Video’s subscriber base and slate of Original programming growing, the servi…
Levi's Love: Strengthening Community Management By Giving
"Love is a two way street" is a saying that can be applied to all relationships, especially between…
MTV
MTV Brand Social’s objective in 2022 was to hone in on our brand voice across our social platforms,…
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
Michelob Guy
When a picture of a man holding an ULTRA at a PGA event began to go viral, we quickly jumped into t…
Pixel Superfans Community
Google’s beloved Pixel phone helps millions of people express themselves and connect with their peo…
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Trojan Brand Condoms TikTok Made Me Comment and Buy It
As an emerging platform with a massive and growing audience, TikTok was the perfect place for Troja…
Women in Influencer Marketing Community
Women in Influencer Marketing (better known as WIIM) has made a huge impact on the influencer marke…
Yellowjackets Builds A Social Hit
Premiering Nov 2021, Yellowjackets is part survival epic, psychological horror story, and coming-of…