The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 16th Annual Shorty Awards

Sopranos 25th Anniversary

Finalist in Television


Rally the Sopranos fandom, drive watch and re-watch to celebrate the silver anniversary of the greatest show of all time.

Strategy and Execution

To pay respect to the greatest show of all time, we condensed each of its 86 action-packed, genre-defining episodes into 25 seconds, for the fans to get a bite-sized taste of every moment, which resulted in HBO’s TikTok gaining 50,000 followers in the first two weeks of the campaign.

Long revered by fans as a cornerstone of the series itself, Tony’s beloved ducks set into course Tony’s surprising and complex character arc. To pay homage to the (in)famous, we welcomed them back to Tony’s backyard for a livestream on social, 25 years after they first appeared, resulting in over 1,000,000 minutes spent with duck content across platforms.

Few shows cast food itself in such a central role as The Sopranos, from Carmela’s ziti to a slice of gabagool. To give fans who have always wanted to try Jersey’s finest for themselves, we launched a Satriale’s pop-up that delivered an original Sopranos-inspired Italian sandwich right to their door. For one day only, New York and Los Angeles had a chance to get a bite of television history, exclusively on Postmates - which sold out in just two hours.




Accross all owned brand and cluster channels and platforms, The Sopraons related content earned:

1.4M totall engagements

19.2M total video views

3M total impressions

52.5K social volume conversation


Entrant Company / Organization Name

Deep Focus, HBO


Entry Credits