THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Instagram Partnership

This award honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign optimized for Instagram.

See previous winners and honorees here.

Winner

Instagram Partnership
winner
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…

Finalists

Instagram Partnership
finalist
gold honor
audience honor
The Chocolate Bar by Baileys Chocolate
Baileys is an iconic liquor cabinet staple that is known for being a cozy addition to your coffee. …
Instagram Partnership
finalist
silver honor
#CatchABreak
In India, there are approximately 4 million existing influencers who consistently create a wide ran…
Instagram Partnership
finalist
bronze honor
#SpikevaxPartner Community
When the World Health Organization (WHO) announced that the pandemic was over, consumers quickly em…
Instagram Partnership
finalist
Cruel Summer Influencer Nostalgia Campaign
Freeform’s “Cruel Summer” is a teen mystery thriller TV series with an innovative nonlinear storyte…
Instagram Partnership
finalist
Sedano's Influencer Program
Sedano’s Supermarket is known for its Hispanic products and authenticity, but it faces the challeng…
Instagram Partnership
finalist
Unisom: The Great Sleep Divide
A good night’s sleep is essential to our overall health and well-being, but there are many factors …

Nominees

Instagram Partnership
"The Offense vs Defense Game" ft. Bryce Young and Will Anderson Jr.
As a longtime NFL sponsor, Courtyard by Marriott set out to captivate the attention of its target g…
Instagram Partnership
#RevealHowYouFeel, a Mental Health Social Media Campaign
We ALL experience a range of emotions, but often on social media, we pretend we're happy when we co…
Instagram Partnership
Cadillac: Undeniably Seen x Phil Yoon
Undeniably Seen, Undeniably Heard is a groundbreaking project designed to celebrate the diverse voi…
Instagram Partnership
Icy Hot Pro: NIL Influencers
For over 50 years, the Icy Hot brand has been committed to delivering purposeful, targeted pain rel…
Instagram Partnership
Influencer, @aprettycoolhoteltour at Moxy Tromso
A hotel brand that is serious about play, Moxy Hotels set out to captivate the attention on social …
Instagram Partnership
Matthew McConaughey Trending Audio 'Road Trips'
Trending audio can garner thousands of views on TikTok and Meta platforms, so we wanted to find a u…
Instagram Partnership
Mother Raw's City Salad Showdown
Our clients, Mother Raw, were on a mission to prove that salads are anything but boring. When the c…
Instagram Partnership
PONLE PORK!
Our client, National Pork Board (NPB), leads as a catalyst and connector to add value and build tru…
Instagram Partnership
RapCaviar Presents Custom Art Collaboration With Creator @josiel.gco
Based on Spotify’s flagship hip-hop playlist, “RapCaviar Presents” is a Hulu Original documentary s…
Instagram Partnership
Savour the Good Life with Le Méridien and Meredith Hayden
Last summer, jetsetters once again savoured the good life with Le Méridien with new additions to th…
Instagram Partnership
The Luxury Collection – Tastemaker, Jamie Beck
Stories with The Luxury Collection are best told from our travelers themselves. However, the oversa…
Instagram Partnership
The Ritz-Carlton, Budapest Hungarian Grand Prix Art Activation
Heading into the 2023 Hungarian Grand Prix, The Ritz-Carlton wanted to share the thrill and excitem…
Instagram Partnership
Tracee Ellis Ross Celebrity Partnership
Put a social-first spin on our celebrity and influencer partnerships, by promoting the talent’s POV…
Instagram Partnership
Visit Philly + Philly Mom
Visit Philadelphia has worked with influencers and content creators for years. Traditionally, we’ve…
Instagram Partnership
Wellness Travelled at Sugar Beach, A Viceroy Resort
As part of our influencer marketing program at Sugar Beach, A Viceroy Resort we identify key influe…