The Shorty Awards honor the best of social media and digital. View this season's finalists!

Savour the Good Life with Le Méridien and Meredith Hayden

Entered in Instagram Partnership


Last summer, jetsetters once again savoured the good life with Le Méridien with new additions to the beloved Au Soleil programme. Over the years, Au Soleil has evolved to celebrate the leisurely aspects of the summer season which include the perfect sunscreen, the ease of golden hour and, of course, a glass of crisp rosé. In 2023, we reinvigorated the programme with Whispering Angel Rosé. The French rosé was toasted across properties and, in partnership with TikTok-famous chef Meredith Hayden, its flavor profile was reimagined in the form of rosé sorbet for another one of Le Méridien’s signature programmes, Le Scoop. 

This campaign was designed to achieve the following: 



To drive buzz around the Au Soleil program, we teamed up with social media’s favorite chef and tastemaker - Meredith Hayden (@WishBoneKitchen) - to create a rosé infused sorbet as a nod to Le Méridien’s ever-present invitation for travellers to chase an endless summer. Meredith traveled to the heart of Provence where the Whispering Angel vineyards reside to seek inspiration. She then partnered with Le Meridien Monaco’s executive chef to develop the recipe and later debuted the limited-edition rosé sorbet to media and influencers at Le Meridien Lav Split.   

Meredith documented the sorbet recipe development and her accompanying stays at Le Méridien properties across Instagram in the form of 3 reels, 1 carousel and 3 story sets. 

Additionally, Meredith participated in brand-led video production which fully integrated her into the Au Soleil story.  

Meredith’s rosé sorbet was available at more than 30 Le Méridien properties, extending the partnership’s impact and engagement across the globe.  


The campaign exceeded expectations across all key performance indicators: 

The content generated positive sentiment from Meredith’s audience/reach with comments supporting the partnership and rosé sorbet launch:


Entrant Company / Organization Name

Marriott International


Entry Credits