THE 14TH ANNUAL SHORTY AWARDS

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95th Oscars Digital Marketing Campaign

Entered in Brand Awareness Campaign, Multi-Platform Campaign

Objective

Create inspiring content highlighting the year's diverse Oscar nominees and film community throughout the 95th Oscars season in efforts to increase Global Oscars tune-in, awareness, and social conversation YoY.

Strategy

Worked to release over 100 videos and static assets across content creators and influencers, talent (Oscar winners, nominees, and presenters), and brand channels globally throughout the 95th Oscars season, in efforts to highlight the year's diverse Oscar nominees and film community - while driving global Oscars tune-in and awareness.

Results

The 95th Oscars Digital Marketing Campaign was successful, resulting in:

Over 100 videos were released across Content Creators (influencers), talent (Oscar winners, nominees & presenters),  and brand channels globally throughout the 95th Oscars season, which highlighted the year's diverse Oscar nominees and film community.

Most social Oscars in history. 

No. 1 worldwide trending topic on Twitter during Oscars Sunday.

Stronger tune-in from visual and audio-impaired audience members through the Video Description and American Sign Language Interpreter Livestreams.

The 95th Oscars was the most watched of any awards show in three years. 

18.7 million viewers of the 95th Oscars: increased year-over-year viewership by 12%.

Received a Nielsen rating of 4.03 among adults 18-49 on ABC (America).

Our digital marketing strategy highlighted the diverse Oscar nominees and the legacy of the Oscars by releasing digital content globally.

Academy Digital Post Performance garnered:

 

Media

Video for 95th Oscars Digital Marketing Campaign

Entrant Company / Organization Name

Academy of Motion Picture Arts and Sciences

Links

Entry Credits