THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

See previous winners and honorees here.

Finalists

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"Sound Mind" LoFi Album
As part of Sallie Mae’s mission to behave as a “student support system” – and not just a loan compa…
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#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
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25 Years in Search
Google's annual Year in Search reflects on the year’s biggest trends and moments. In 2023, Google S…
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95th Oscars Digital Marketing Campaign
Create inspiring content highlighting the year's diverse Oscar nominees and film community througho…
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DOUBLER by GOLD RUSH
The Florida Lottery reinvests 97 percent of its revenue back into the state's economy. Its main goa…
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La Casa de los Famosos Mexico
The La Casa de los Famosos franchise, based on Celebrity Big Brother, made its debut in Mexico in 2…
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Max AAPI Heritage Month 2023
The objective of the campaign was to further the efforts of Max in highlighting and amplifying the …
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Planet Earth III
The biggest TV series of all time* deserved a campaign that matched its epic scale. A series five y…
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Refreshingly Real
Life is complicated these days. You can’t even buy a toothbrush on Amazon without being bombarded b…
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RuPaul’s Drag Race Season 15 RuVeal
With each season of Drag Race, there is a whole new group of queens competing for the crown. We eve…
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Scream VI
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
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Sex Education Season 4 Launch
Make It Social London was hired by Netflix as the creative content agency for Sex Education, Season…
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The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
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TheSoul Publishing and Crayola: Uniting Families in Digital Creativity
Our multi-platform campaign with Crayola, extending from YouTube, YouTube Shorts, and YouTube Kids …

Nominees

'Tis The Grinch Holiday Podcast
Cuddly as a cactus and charming as an eel, he’s your new favorite snarky talk show host. Join The G…
Ariana Madix Moving Stunt
We turned the most talked about break-up of the year into a moment that encouraged people to move o…
Baby Shark’s Big Movie Campaign
To mark the launch of “Baby Shark's Big Movie,” the first-ever feature-length original animated fil…
Finish Foodie Ecosystem
After years of stagnant growth, Finish needed to take a bold stance in 2023 to change trajectory.  …
Good Burger 2 - Multi-Platform Campaign
To promote the second Good Burger movie release, we flooded socials, partnered with Nickelodeon, st…
HOW x ThriftBooks
Growing ThriftBook’s Social Community and Deepening Brand Love Prioritizing customer evangelism to…
HP Z8 Fury G5 for Creative Professionals
To celebrate the extreme performance and infinite possibilities of HP’s new Z8 Fury Workstation, ou…
Hampton University’s Investiture Ceremony for President Darrell K. Williams
Hampton University’s digital campaign for President Darrell K. Williams investiture ceremony as the…
Hidden Healers
Hidden Healers is a first-of-its-kind campaign that meets our audiences on their most used social p…
Holiday Basket Building: Amplifying Value Across JJCI's Portfolio on Amazon
We designed and executed a multi-channel campaign, capitalizing on the power of the Johnson & Johns…
Jake & Emmy
In the face of growing cyberthreats to organizations worldwide, Dell Technologies sought an engagin…
Know Plan Go
Situation Analysis Many Americans are ready to move on from COVID-19 if they haven’t already – esp…
League of Legends Championship Series: LCS 2023 Season Social Strategy
Working to amplify one of the biggest video game phenomena on the planet, Tangent created a social-…
Lenovo Tech World 2023 Creator Activation
Tech World is Lenovo’s annual flagship event that brings together industry leaders, global CEOs, cu…
Love Island Games
Love Island Games, the first ever spinoff of the hit cultural phenomenon that is Love Island, was o…
MTV's Women in Rap 2023
Each year, MTV focuses a lens on pop culture shaping women rappers in a week-long celebration of bo…
One Piece Social Campaign
In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…
Outlander Season 7 Social Campaign
Outlander has always been a revolutionary, genre-breaking series, made only more epic by the passio…
SAW X Social Campaign
As the Saw franchise readies itself for a return to it’s glory (or is that gory?) days, the devious…
St. Regis Italian Butler Destination Campaign
Italian summer and a personal butler — what could be more exquisite? To put the spotlight on the…
TBS American Dad
After 17 incredible seasons, we set out to make Season 18 of American Dad as unique as the Smith fa…
The Ritz-Carlton – The Brand Campaign
In 2023, The Ritz-Carlton invited the world to Leave Better.  Devoted to making an unforgettable…
The Well By Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation, manipulative messaging and the ri…
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Unknown Caller
In the lead up to its 2023 release Call of Duty: Modern Warfare III, Activision began teasing the r…
Verizon Business Intelligence Briefing
When our team took the creative reins of the Verizon Business brand in early 2023, the goal was to …
Wolf Pack
The first scene in Wolf Pack opens on a highway on fire -- on social, we wanted to set the Internet…
Yellowjackets Social Campaign
In its first season, SHOWTIME®’s Yellowjackets broke out as a critical and pop culture darling, tra…
Your Fans Are with You
Soccer legend Mia Hamm has been a passionate advocate for the bone marrow transplant (BMT) communit…