THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 16th Annual Shorty Awards Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

See previous winners and honorees here.

Winner

Multi-Platform Campaign
winner
Scream VI
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…

Finalists

Multi-Platform Campaign
finalist
gold honor
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Multi-Platform Campaign
finalist
silver honor
25 Years in Search
Google's annual Year in Search reflects on the year’s biggest trends and moments. In 2023, Google S…
Multi-Platform Campaign
finalist
bronze honor
Planet Earth III
The biggest TV series of all time* deserved a campaign that matched its epic scale. A series five y…
Multi-Platform Campaign
finalist
"Sound Mind" LoFi Album
As part of Sallie Mae’s mission to behave as a “student support system” – and not just a loan compa…
Multi-Platform Campaign
finalist
95th Oscars Digital Marketing Campaign
Create inspiring content highlighting the year's diverse Oscar nominees and film community througho…
Multi-Platform Campaign
finalist
audience honor
DOUBLER by GOLD RUSH
The Florida Lottery reinvests 97 percent of its revenue back into the state's economy. Its main goa…
Multi-Platform Campaign
finalist
La Casa de los Famosos Mexico
The La Casa de los Famosos franchise, based on Celebrity Big Brother, made its debut in Mexico in 2…
Multi-Platform Campaign
finalist
Max AAPI Heritage Month 2023
The objective of the campaign was to further the efforts of Max in highlighting and amplifying the …
Multi-Platform Campaign
finalist
Refreshingly Real
Life is complicated these days. You can’t even buy a toothbrush on Amazon without being bombarded b…
Multi-Platform Campaign
finalist
RuPaul’s Drag Race Season 15 RuVeal
With each season of Drag Race, there is a whole new group of queens competing for the crown. We eve…
Multi-Platform Campaign
finalist
Sex Education Season 4 Launch
Make It Social London was hired by Netflix as the creative content agency for Sex Education, Season…
Multi-Platform Campaign
finalist
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Multi-Platform Campaign
finalist
TheSoul Publishing and Crayola: Uniting Families in Digital Creativity
Our multi-platform campaign with Crayola, extending from YouTube, YouTube Shorts, and YouTube Kids …

Nominees

Multi-Platform Campaign
'Tis The Grinch Holiday Podcast
Cuddly as a cactus and charming as an eel, he’s your new favorite snarky talk show host. Join The G…
Multi-Platform Campaign
Ariana Madix Moving Stunt
We turned the most talked about break-up of the year into a moment that encouraged people to move o…
Multi-Platform Campaign
Baby Shark’s Big Movie Campaign
To mark the launch of “Baby Shark's Big Movie,” the first-ever feature-length original animated fil…
Multi-Platform Campaign
Finish Foodie Ecosystem
After years of stagnant growth, Finish needed to take a bold stance in 2023 to change trajectory.  …
Multi-Platform Campaign
Good Burger 2 - Multi-Platform Campaign
To promote the second Good Burger movie release, we flooded socials, partnered with Nickelodeon, st…
Multi-Platform Campaign
HOW x ThriftBooks
Growing ThriftBook’s Social Community and Deepening Brand Love Prioritizing customer evangelism to…
Multi-Platform Campaign
HP Z8 Fury G5 for Creative Professionals
To celebrate the extreme performance and infinite possibilities of HP’s new Z8 Fury Workstation, ou…
Multi-Platform Campaign
Hampton University’s Investiture Ceremony for President Darrell K. Williams
Hampton University’s digital campaign for President Darrell K. Williams investiture ceremony as the…
Multi-Platform Campaign
Hidden Healers
Hidden Healers is a first-of-its-kind campaign that meets our audiences on their most used social p…
Multi-Platform Campaign
Holiday Basket Building: Amplifying Value Across JJCI's Portfolio on Amazon
We designed and executed a multi-channel campaign, capitalizing on the power of the Johnson & Johns…
Multi-Platform Campaign
Jake & Emmy
In the face of growing cyberthreats to organizations worldwide, Dell Technologies sought an engagin…
Multi-Platform Campaign
Know Plan Go
Situation Analysis Many Americans are ready to move on from COVID-19 if they haven’t already – esp…
Multi-Platform Campaign
League of Legends Championship Series: LCS 2023 Season Social Strategy
Working to amplify one of the biggest video game phenomena on the planet, Tangent created a social-…
Multi-Platform Campaign
Lenovo Tech World 2023 Creator Activation
Tech World is Lenovo’s annual flagship event that brings together industry leaders, global CEOs, cu…
Multi-Platform Campaign
Love Island Games
Love Island Games, the first ever spinoff of the hit cultural phenomenon that is Love Island, was o…
Multi-Platform Campaign
MTV's Women in Rap 2023
Each year, MTV focuses a lens on pop culture shaping women rappers in a week-long celebration of bo…
Multi-Platform Campaign
One Piece Social Campaign
In the summer of 2023, Netflix launched One Piece, a live-action adaptation of the legendary manga/…
Multi-Platform Campaign
Outlander Season 7 Social Campaign
Outlander has always been a revolutionary, genre-breaking series, made only more epic by the passio…
Multi-Platform Campaign
SAW X Social Campaign
As the Saw franchise readies itself for a return to it’s glory (or is that gory?) days, the devious…
Multi-Platform Campaign
St. Regis Italian Butler Destination Campaign
Italian summer and a personal butler — what could be more exquisite? To put the spotlight on the…
Multi-Platform Campaign
TBS American Dad
After 17 incredible seasons, we set out to make Season 18 of American Dad as unique as the Smith fa…
Multi-Platform Campaign
The Ritz-Carlton – The Brand Campaign
In 2023, The Ritz-Carlton invited the world to Leave Better.  Devoted to making an unforgettable…
Multi-Platform Campaign
The Well By Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation, manipulative messaging and the ri…
Multi-Platform Campaign
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Multi-Platform Campaign
Unknown Caller
In the lead up to its 2023 release Call of Duty: Modern Warfare III, Activision began teasing the r…
Multi-Platform Campaign
Verizon Business Intelligence Briefing
When our team took the creative reins of the Verizon Business brand in early 2023, the goal was to …
Multi-Platform Campaign
Wolf Pack
The first scene in Wolf Pack opens on a highway on fire -- on social, we wanted to set the Internet…
Multi-Platform Campaign
Yellowjackets Social Campaign
In its first season, SHOWTIME®’s Yellowjackets broke out as a critical and pop culture darling, tra…
Multi-Platform Campaign
Your Fans Are with You
Soccer legend Mia Hamm has been a passionate advocate for the bone marrow transplant (BMT) communit…