THE 14TH ANNUAL SHORTY AWARDS

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From the 16th Annual Shorty Awards

League of Legends Championship Series: LCS 2023 Season Social Strategy

Entered in Multi-Platform Campaign

Objectives

Working to amplify one of the biggest video game phenomena on the planet, Tangent created a social-driven campaign for the League of Legends esports league LCS to unveil a bold new direction for the brand in 2023, and hype up fans for the new season -- from launch to Finals.

Media

Entrant Company / Organization Name

The Tangent Agency, LLC, Riot Games

Link