she/they ate (v): The colloquial term used to describe someone doing a great job at something
read: "she ate the girls up with her performance at the VMA's"
see similar: 4+4= ATE ; she chewed, left no crumbs, she's keeping us fed
On Saturday 9.9.2023, 300 Entertainment illuminated its female talent with a free ice cream truck experience called The Girls Are Eating. The Girls Are Eating aimed to generate awareness not only for the women of the 300 roster, but highlight the overall success of rising female talent within the entertainment industry.
Our inspiration came from seeing women dominate the entertainment industry, honor each other's achievements while still providing unwavering support to one another. All of 2023 we witnessed our female roster excel. Megan Thee Stallion had reached 38 Million RIAA Certified Units making her the 4th most certified US female rapper in history. PinkPantheress was one of the top streamers of 2023, had the 2nd biggest music video in all of 2023, and was nominated for VMA's for 'Best New Artist.'
️Our developing female roster was reaching new heights, whether it be opening for Moneybagg Yo, collaborating with top talent (Sukihana, Sexyy Red, Kali), or appearing as the face of a Victoria Secret campaign.
The truck activated during Fashion Week and its first stop was at black women owned media company, MEFEater, for their first ever Fashion Girl Summit. The Fashion Girl Summit featured A The Girls Are Eating panel which included rising stylists, entrepreneurs and editors in the music and fashion industries.
The in-person activation was an empowering end of summer celebration, perfectly encapsulating a moment in time.
The truck came equipped with a “You ATE” mirror where The Girls Are Eating ambassadors hyped up guests, helping them identify their angles to capture the best photos.
Attendees chose from 8 free custom-made ice cream flavors inspired by each artist and remixed by NYC legendary shop, Mikey Likes It Ice Cream.
Leading up to the event 300 Entertainment's socials incorporated empowering snack-able content featuring young women breaking down what “The Girls Are Eating” meant to them.
Amazon Music (sponsorship)
The Female Rap Room Media (@girlsinrap | 287K Followers)
Mikey Likes It Ice Cream (Ice Cream)
The Girls Are Eating Panel participants included:
Kyle Rice (Senior multimedia editor at Rolling Stone)
Mariah Moorer (Global Markering Coordinator at Tom Ford)
Cortni Spearman (Director or Social Media Refinery29)
Janice Gooding (Digital Marketer What Goes Around Comes Around- Iconic Vintage)
The Girls Are Eating ice cream truck activation was successful in shining the spotlight on and empowering female artists in the entertainment industry.
After two busy stops, (the first at the MEFeater panel event and the second in a hyper area of Ludlow Manhattan) the provided ice cream flavors were handed out to hundreds of visitors.
There was intimate artist participation and attendance from BlakeIANA, BreezyLYN, Girl Codee, Kenya Vaun, and A.R. The Mermaid. Fans actively joined in on the activation and jammed out to the songs playing from the truck and posted to their social media.