With the launch of Season 1 of the new Warzone, Call of Duty challenged us to create an activation that would capture the thrill of dropping into Warzone with an adrenaline inducing first-look at Urzikstan, Call of Duty’s expansive new map coming to Warzone.
To get fans hyped for the launch of Call Of Duty’s Warzone: Season 1 (2023), we created a one-of-a-kind immersive experience that let gamers literally feel the thrill of “dropping” into the game like never before. The whole experiential marketing campaign was created in under 28 days, retrofitting an iFly indoor sky-diving facility to fit within the world of Call Of Duty’s Warzone. Fans and Gaming Creators were led through the transformed space where they were trained for the main event – skydiving through a 50ft tall wind tunnel for a one-of-a-kind Call Of Duty Warzone drop experience. Using massive, custom built (22 x 14 foot), wrap-around LED screens, and cinematic set dressing, players dropped out of a simulated military plane into a first-person thrill ride, soaring at speeds up to 175MPH while diving into the beautifully designed Warzone map, Urzikstan.
Across channels, The Drop reached newcomers and die-hard fans alike with a thrill that can only be matched by dropping into Warzone. For players new to COD, it was a tantalizing invitation to see what they’d been missing. For our core, it was a “must share” asset that drove their friends to join us for Season 1. Overall, the experiential activation achieved millions of views and hundreds of thousands of engagements.
