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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
LGBTQ Community Engagement
‘Be You With Us’ - Bringing SkyMiles Members to Pride
Over the past two years, Delta has cultivated a brand-owned Facebook Group of 48K SkyMiles Members …
Instagram Presence
finalist
bronze honor
‘grammable | adjective | suitable to be posted on the Instagram photo-sharing service
At the end of 2022, we took a long hard look at our Instagram page and realized that it was….averag…
Business to Business
‘Great Attrition’ or ‘Great Attraction’? The choice is yours
During the pandemic, record numbers of employees quit their jobs or considered quitting. In this ar…
Long Form Video
‘How to Survive’
Whether it’s an earthquake, pandemic or shark attack, ‘How To Survive’ explains and explores how to…
TikTok Presence
‘How to Zoom’ TikTok Campaign:
Our content strategy and objectives are built around educating, celebrating & inspiring our custome…
Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold honor
audience honor
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…
Multi-Platform Campaign
‘The Most Frustrating Chore’ Goes Viral
In May 2016, FoldiMate, a startup based in Sunnyvale, Calif., reached out to UPRAISE with a single …
Entertainment, TikTok
finalist
‘Your Place or Mine’
Netflix was releasing its newest romcom, Your Place Or Mine, starring Reese Witherspoon and Ashton …
Long Form Video
"1877: For THEE Culture" - Jackson State University Day of Giving Film
Jackson State University’s Day of Giving is an annual one-day fundraising event that affords JSU al…
Campaign by Diverse-Owned Businesses
finalist
"1998"
Stamped by “1998,” this creative time capsule, creative directed by Joe Freshgoods, pays homage to …
Branded Content
"A Chance To Dance" - The Scott Clark Auto Group
We all have passions. And collectively, those passions can help shape and drive a community. The Sc…
Integrated Campaign, Live News Coverage
winner
audience honor
"A Poppy Worn, A Hero Honored"
Observing military holidays like Memorial Day and Veterans Day provides an opportunity to remember,…
Remote Production
"Acne, Unfiltered": The first-ever real person beauty campaign shot on Zoom
As pioneers in the skin positivity movement, we've always been committed to marketing our innovativ…
Facebook Campaign
"Aim High" - Warner Bros. Entertainment Produces First Social Series
In October 2011, Warner Bros. Digital Distribution (WBDD) announced the debut of the first-ever Fac…
Local Campaign, Sports
finalist
silver honor
"Blood, Sweat & 100 Years" Centennial Campaign
In their 2023-2024 season, the Boston Bruins reached a historic milestone, becoming the first Natio…
Contest or Promotion, Gamification
finalist
"Boatload of Busch"
How do you turn a beer with a passionate cult following into a mainstream mover? That’s what we wer…
Non-Profit
"Break the Cycle"
Our advertising agency created an integrated campaign to raise awareness and drive traffic to the n…
Multi-Platform Campaign
"Burt's BeeDay" by Burt's Bees
Last year Burt's Bees hit its 30th anniversary. This would have been a major milestone for any pers…
Integrated Campaign
"CGI Need Not Apply" - Mission: Impossible - Fallout
Big-budget event movies are everywhere. The sheer number and their sequels are so overwhelming tha…
Film
"CHEF" Social Marketing Campaign
Mammoth Advertising, Open Road Films, and Jon Favreau got together to make 'Chef' one of the tastie…
Instagram Stories
finalist
"Close Looking" Instagram Story Series
During our Museum's period of on-and-off closure throughout the pandemic, our high level objective …
Facebook Campaign, Ambassador & Celebrity Campaign
"Dog Days Of Summer" Pet Friendly Hotel Campaign with Boo!
Trump International Hotel Las Vegas - Boo "Worlds Cutest Dog" Facebook CampaignWe targeted Boo, "Th…
Integrated Campaign, Multi-Platform Campaign
"Earning the Aflacket" (Aflac College Football, 2021)
There’s a gap between healthcare costs and what traditional health insurance covers. It’s Aflac’s m…
Vertical Video
finalist
silver honor
audience honor
"Every fall pregnancy announcement is exactly like this"
Comedy Central aims to give emerging talent a springboard as well as amplify diverse, hilarious com…
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