THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital.

See previous winners and honorees here.

Winner

Storytelling
winner
Fatherhood
In 2022, high school basketball player Bronny James signed an NIL deal with Beats by Dre, following…

Finalists

Storytelling
finalist
gold honor
Ancestry “A Dream Delivered: The Lost Letters of Hawkins Wilson” Documentary
Ancestry is the leader in helping people discover the richness and depth of their family’s history …
Storytelling
finalist
silver honor
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Storytelling
finalist
bronze honor
audience honor
Mansy
Mansy creates a safe space to decipher complicated politics and social challenges, post Arab Spring…
Storytelling
finalist
Blur The F*ckin Lines
Satirical, genre-defying, and keenly observant, The Boys has become a cult hit, subverting expectat…
Storytelling
finalist
H-E-B's Be the Change: Supplier Spotlight Videos
H-E-B serves all Texans. The brand was founded on the unwavering belief that each and every person …
Storytelling
finalist
Lift Every Voice: A Juneteenth Story
When Juneteenth finally became a federally recognized holiday, a writer on the Walgreens creative t…
Storytelling
finalist
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category. The objecti…
Storytelling
finalist
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Storytelling
finalist
Start Here
The world is complicated. The news doesn’t have to be.  Start Here is the flagship online explai…
Storytelling
finalist
State of Mind: Psychedelic Therapy
Getting a cancer diagnosis is traumatic both physically and mentally.  The use of psilocybin, or ps…
Storytelling
finalist
The Race to Equality
Michelob ULTRA's brand positioning is centered around active enjoyment. The brand's tagline is "It'…

Nominees

Storytelling
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
Storytelling
Aperture - "TikTok is Causing a Mass Psychosis"
We wanted a show that could connect with people on a level in-tune with their brainwaves. Tackling …
Storytelling
Bank of America Student Leaders Program
The Bank of America Student Leaders program is an annual summer initiative designed to launch high …
Storytelling
Bellagio's Journey of the Tree
Bellagio’s Conservatory & Botanical Gardens have been one of the premiere attractions in Las Vegas …
Storytelling
Between Us
A few years ago, the term ‘fake news’ dominated headlines. Journalists increasingly came under scru…
Storytelling
Black Men of Google
In preparation for their 2022 Black Men Summit, Google aimed to create assets and collateral to cha…
Storytelling
Capital Founder Series
To launch Capital, a buzzy fintech startup fueling some of the most innovative founders today, we f…
Storytelling
Community Stories
Being a business owner is hard. Being an underserved business owner is ever harder. Asian-American,…
Storytelling
FIRST®’s More Than Campaign
An alarming majority of children learn to doubt themselves, feel unworthy and fear shame, which hol…
Storytelling
Facebook: We The Culture: But We Move
We The Culture program and social community launched in the Spring 2021 by Facebook to elevate, amp…
Storytelling
Grown-ish: Roots of Our Roots
Storytelling
HangarFour Creative x Indeed – Rising Voices: Turn the Camera
As part of Indeed’s Rising Voices program, we wanted to shine a spotlight on those behind the camer…
Storytelling
Icon Forged in Steel: Royal Oak 50th Anniversary | Morning Studio x Audemars Piguet
At the beginning of 2022, Audemars Piguet came to SCMP Morning Studio looking to develop a branded …
Storytelling
Luis Fonsi and Alzheimer’s Association Use Music to Raise Alzheimer’s Awareness
More than 6 million Americans are living with Alzheimer's disease. The Alzheimer's Association 2022…
Storytelling
MTV Entertainment Studios' Culture Orientation
Storytelling has the power to change hearts, minds and culture. For decades, MTV Entertainment has …
Storytelling
Proudly Wisconsin Cheese Social Media Campaign
Wisconsin cheese has a massive brand perception problem. When people think of Wisconsin, they think…
Storytelling
Reimagining the Future with Smarter IT Infrastructure
At Lenovo, we have always focused on human-centered innovation – from devices to the data center, w…
Storytelling
Searching for Maximum Flavor with Chef Adrianne
With Searching for Maximum Flavor, I wanted viewers to be able to follow a chef (me) to foodie cent…
Storytelling
Shine As One: Bank of America & Special Olympics
The Special Olympics are not just a major sporting event, but also a cornerstone of the global move…
Storytelling
The Luxury Collection – A Letter From Calvin Royal III
The Luxury Collection hotels and resorts are intrinsically connected to their respective destinatio…
Storytelling
The Luxury Collection – Content Strategy
This year, we set out to deepen storytelling on our channels in a way befitting The Luxury Collecti…
Storytelling
The Luxury Collection – Hotel Stories & Experiences
From a hotel housed in a 13th-century Augustinian monastery to a gallery of art spanning from lobby…
Storytelling
The Milestone Initiative: Harnessing the Power of Representation in Comics
Stories matter. For our stories to represent the world we live in, the storytellers must reflect th…
Storytelling
The Ritz-Carlton — Signature Video Series
With Meta’s growing shift to video, The Ritz-Carlton saw a fresh chance to share its defining momen…
Storytelling
The Wheel Of Time
Amazon Prime Video, one of India’s leading OTT services, was coming out with a new show - The Wheel…
Storytelling
Towards a Sustainable World | Morning Studio x HSBC
HSBC's objectives were two-fold. Firstly, they wanted to showcase their sustainability and corporat…
Storytelling
‘ACADEMY SEEN’ with Nick Barili
The Academy of Motion Picture Arts and Sciences launched its first ever Latinx focused interview se…