THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital.

See previous winners and honorees here.
Storytelling
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
Storytelling
Ancestry “A Dream Delivered: The Lost Letters of Hawkins Wilson” Documentary
Ancestry is the leader in helping people discover the richness and depth of their family’s history …
Storytelling
Aperture - "TikTok is Causing a Mass Psychosis"
We wanted a show that could connect with people on a level in-tune with their brainwaves. Tackling …
Storytelling
Bank of America Student Leaders Program
The Bank of America Student Leaders program is an annual summer initiative designed to launch high …
Storytelling
Bellagio's Journey of the Tree
Bellagio’s Conservatory & Botanical Gardens have been one of the premiere attractions in Las Vegas …
Storytelling
Between Us
A few years ago, the term ‘fake news’ dominated headlines. Journalists increasingly came under scru…
Storytelling
Black Men of Google
In preparation for their 2022 Black Men Summit, Google aimed to create assets and collateral to cha…
Storytelling
Blur The F*ckin Lines
Satirical, genre-defying, and keenly observant, The Boys has become a cult hit, subverting expectat…
Storytelling
Community Stories
Being a business owner is hard. Being an underserved business owner is ever harder. Asian-American,…
Storytelling
FIRST®’s More Than Campaign
An alarming majority of children learn to doubt themselves, feel unworthy and fear shame, which hol…
Storytelling
Facebook: We The Culture: But We Move
We The Culture program and social community launched in the Spring 2021 by Facebook to elevate, amp…
Storytelling
Fatherhood
In 2022, high school basketball player Bronny James signed an NIL deal with Beats by Dre, following…
Storytelling
Founder Content Series
To launch Capital, a buzzy fintech startup fueling some of the most innovative founders today, we f…
Storytelling
Grown-ish: Roots of Our Roots
Storytelling
H-E-B's Be the Change: Supplier Spotlight Videos
H-E-B serves all Texans. The brand was founded on the unwavering belief that each and every person …
Storytelling
HangarFour Creative x Indeed – Rising Voices: Turn the Camera
As part of Indeed’s Rising Voices program, we wanted to shine a spotlight on those behind the camer…
Storytelling
Icon Forged in Steel: Royal Oak 50th Anniversary | Morning Studio x Audemars Piguet
At the beginning of 2022, Audemars Piguet came to SCMP Morning Studio looking to develop a branded …
Storytelling
Lift Every Voice: A Juneteenth Story
When Juneteenth finally became a federally recognized holiday, a writer on the Walgreens creative t…
Storytelling
Luis Fonsi and Alzheimer’s Association Use Music to Raise Alzheimer’s Awareness
More than 6 million Americans are living with Alzheimer's disease. The Alzheimer's Association 2022…
Storytelling
MTV Entertainment Studios' Culture Orientation
Storytelling has the power to change hearts, minds and culture. For decades, MTV Entertainment has …
Storytelling
Mansy
Mansy creates a safe space to decipher complicated politics and social challenges, post Arab Spring…
Storytelling
Prime Video x The Wilds, Season 2: Welcome To The Grand Social Experiment
MOTIVATION: The Wilds was a buzz-worthy addition to Prime Video that audiences flocked to at the en…
Storytelling
Proudly Wisconsin Cheese Social Media Campaign
Wisconsin cheese has a massive brand perception problem. When people think of Wisconsin, they think…
Storytelling
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category. The objecti…
Storytelling
Reimagining the Future with Smarter IT Infrastructure
At Lenovo, we have always focused on human-centered innovation – from devices to the data center, w…
Storytelling
Searching for Maximum Flavor with Chef Adrianne
With Searching for Maximum Flavor, I wanted viewers to be able to follow a chef (me) to foodie cent…
Storytelling
Serena Pack
Consumers are searching for brands and role models to show them that they can be successful and sti…
Storytelling
Shine As One: Bank of America & Special Olympics
The Special Olympics are not just a major sporting event, but also a cornerstone of the global move…
Storytelling
Start Here
The world is complicated. The news doesn’t have to be.  Start Here is the flagship online explai…
Storytelling
State of Mind: Psychedelic Therapy
Getting a cancer diagnosis is traumatic both physically and mentally.  The use of psilocybin, or ps…
Storytelling
The Luxury Collection – A Letter From Calvin Royal III
The Luxury Collection hotels and resorts are intrinsically connected to their respective destinatio…
Storytelling
The Luxury Collection – Content Strategy
This year, we set out to deepen storytelling on our channels in a way befitting The Luxury Collecti…
Storytelling
The Luxury Collection – Hotel Stories & Experiences
From a hotel housed in a 13th-century Augustinian monastery to a gallery of art spanning from lobby…
Storytelling
The Milestone Initiative: Harnessing the Power of Representation in Comics
Stories matter. For our stories to represent the world we live in, the storytellers must reflect th…
Storytelling
The Race to Equality
Michelob ULTRA's brand positioning is centered around active enjoyment. The brand's tagline is "It'…
Storytelling
The Ritz-Carlton — Signature Video Series
With Meta’s growing shift to video, The Ritz-Carlton saw a fresh chance to share its defining momen…
Storytelling
The Wheel Of Time
Amazon Prime Video, one of India’s leading OTT services, was coming out with a new show - The Wheel…
Storytelling
Towards a Sustainable World | Morning Studio x HSBC
HSBC's objectives were two-fold. Firstly, they wanted to showcase their sustainability and corporat…
Storytelling
‘ACADEMY SEEN’ with Nick Barili
The Academy of Motion Picture Arts and Sciences launched its first ever Latinx focused interview se…