In preparation for their 2022 Black Men Summit, Google aimed to create assets and collateral to challenge the status quo by amplifying ALL Black men at Google and in the tech industry. This theme focused on highlighting the various lifestyles of Black men at Google and not viewing the community as a monolith.
Creative Theory Agency was tapped to provide creative direction and manage production and visual identity services for a documentary short film and social assets for the summit.
Pre-Production
Concept and Treatment
Pre Interviews
Production
Location Scout, Crew, Gear Rentals, PPE, Travel, Voice over Production, Photography, and Audio Voice Notes
Post-Production
1: 10-minute documentary (16:9)
1: 1-2 minute cutdown (formatted for IG Feed + IGTV)
1: 15-sec cutdown (formatted for IG Stories)
1 Cover Story Photo (formatted for YouTube and IG)
Social Assets + Templates
Flier/poster templates
Slide deck template
Email/comms template
T-shirt design
Supporting Social asset - Facebook(1), Instagram(2) and Twitter(1)
