Objectives

In preparation for their 2022 Black Men Summit, Google aimed to create assets and collateral to challenge the status quo by amplifying ALL Black men at Google and in the tech industry. This theme focused on highlighting the various lifestyles of Black men at Google and not viewing the community as a monolith.

Strategy and Execution

Creative Theory Agency was tapped to provide creative direction and manage production and visual identity services for a documentary short film and social assets for the summit.

Results

• Pre-Production

  • Concept and Treatment 

  • Pre Interviews 

• Production

  • Location Scout, Crew, Gear Rentals, PPE, Travel, Voice over Production, Photography, and Audio Voice Notes 

• Post-Production

  • 1: 10-minute documentary (16:9)

    • 1: 1-2 minute cutdown (formatted for IG Feed + IGTV) 

    • 1: 15-sec cutdown (formatted for IG Stories)

    • 1 Cover Story Photo (formatted for YouTube and IG)

• Social Assets + Templates

  • Flier/poster templates

  • Slide deck template

  • Email/comms template

  • T-shirt design

  • Supporting Social asset - Facebook(1), Instagram(2) and Twitter(1)

Media