THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Storytelling

Branded storytelling is the use of authentic and meaningful content that connects with your audience and drives them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

See previous winners and honorees here.

Nominees

#ProyectoKepler, a conversation to build up together
The best conversations always come up with a really good question. So, in line with the mission of …
12 Hours With Anitta
Facebook was developing a tentpole event for Hispanic Heritage Month and they came to Billboard to …
winner
9/12: The untold story of reconnecting New York
On September 11th,  2001, the world changed forever.  In the aftermath, New York was left devastate…
A Mother's Love
To help people better understand autism and this one mother’s commitment to finding the best place …
Animalogic
Educate, inspire, entertain. With over 300 million video views across YouTube, Snapchat Discover an…
Ball Aluminum Super Charger
Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage…
Creating a Healthier Asia
The Asia-Pacific region rallied together with the World Health Organisation (WHO) to eradicate hepa…
Fastest Man With No Legs
Even though he was born without legs, Blake Leeper never saw himself as different or disabled. Agai…
finalist
bronze honor
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
finalist
Fight for what’s Right
  BACKGROUND   India’s Issue with Women’s Safety 1 in 3 women in India is likely to hav…
finalist
Frito-Lay - 'Twas The Night Before Super Bowl
For fans, football gameday and snacks go hand-in-hand. So, it only makes sense that the NFL and the…
Goodbye, Hello: How Mercari Introduced a New Concept of Resale
Since 2018, Mercari has trusted Rain the Growth Agency's DTC expertise to create impactful campaign…
Grand Seiko – GS9 Event
Grand Seiko came to Ketchum and Ketchum Studios asking us to cover their first-ever US Grand Seiko …
finalist
H-E-B - Be the Change
H-E-B was founded on the unwavering belief that each and every person counts. As our president Crai…
Love Brilliantly
The democratization of love in the jewelry category has made it near impossible to stand out. Every…
audience honor
NASA's #SolarTour: A Journey to Touch the Sun
Humankind has always known the Sun: A bright orb that rises each morning and sets each night. But t…
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
Rockettes “The Road to Spectacular” Series
After an unprecedented year resulting in the cancellation of the 2020 Christmas Spectacular, the Ro…
Sophie's World
To destigmatize people living with Down syndrome.
finalist
Start Here
In the vast, fast-paced world of international news, having a trusted source to explain the big sto…
Suicide or Play
To develop a creative way to illustrate to viewers they need to know the whole story, before they c…
finalist
bronze honor
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
finalist
Uncensored: Stories of Black Professionals at Deloitte
In the spring of 2020 while the nation was still in the grips of the COVID-19 pandemic, it faced a …
WLDKAT - ‘Natural Habitats’
Our #HighlyBeautiful campaign was a year-long engagement to strategize, execute and oversee the lau…
Xiaomi Film Festival
The Xiaomi Film Festival is a new project from Xiaomi to celebrate the best of cinematography, capt…
Yext Introduces the Tech Class of 1999: The Reunion
Welcome to the digital age. We've got self-driving cars, 5G Internet, and advanced technology impro…