ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best use of Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This award honors the most creative and effective use of branded storytelling on social or digital by a brand, agency, or organization.

See previous winners and honorees here.

Finalists

finalist
gold
Adobe Stock Film Festival
Background In March, as the Covid-19 pandemic escalated, much of the world sheltered at home. With people stuck indoors, imagination became the only thing keeping creativity thriving. Many creators were challenged with how to bring their ideas to life with fewer avenues to capture content of their own. Despite being the perfect solut…
finalist
gold
Famous Orders
Our Marketing Objective was to drive penetration by bringing new, younger, customers to the brand. We also wanted to drive frequency. 86% of all adults visit McDonald’s once a year, so to drive real sales growth you need to get them to come more often too. To achieve this, our Communication Objective was to drive renewed relevance among this au…
finalist
Bajaj Care Will Overcome
Bajaj Allianz General Insurance promotes ‘care’ in all aspects of life and business, and has a brand promise of "Caringly Yours" (where it understands the problems that people go through and offers solutions). Health insurance is the biggest seller for the brand and health was a top consideration for the audience too, but the conversation around h…
finalist
Gamechangers
When adidas Originals asked us to help them commemorate the 50th anniversary of the game-changing Superstar silhouette on social media, we knew we would be hard-pressed to find a new angle to the shoe. The Superstar is one of the most iconic and popular shoes in the world, and the celebrities that have helped it rise to this prominence are just as…
finalist
Porsche x Star Wars: The Designer Alliance
A short time ago, in a galaxy not too far away… PORSCHE X STAR WARS: THE DESIGNER ALLIANCE. In an advertising galaxy awash with meaningless product placements DISGUISED as authentic partnerships, only two luminaries could join forces for a first-of-its-kind collaboration: PORSCHE & STAR WARS. For six weeks, designers from both entities worke…
finalist
audience
The What If show
At Underknown our mission is to entertain, inspire and educate young people, around the world, about science and the humanities. We discovered through data-science that there was a huge demand on social media for high-quality short-form content about science and humanity, yet there were few brands creating this content. We felt there was a content…

Nominees

#ShareInvisibleStories
Inspired by conversations around discrimination, disparity and isolation sparked online by the Black Lives Matter movement and COVID-19, Visible set out to spark and sustain conversations around the invisible, yet powerful, stories that shape our identity. The idea began to take shape as a purely social campaign, told through partner stories, with our ultim…
92nd Oscars Promo: Chasing the Oscars
With this video, we aimed to capture the energy and excitement of the night before leading up to the 92nd Oscars, using moments from the year's nominated films. The ultimate storytelling message -- that only one journey leads here -- draws these remarkable and unique films together, just like the Oscars do every year.
Alex Gordon's Retirement
Selected second overall by Kansas City in the 2007 MLB Draft, Nebraska native Alex Gordon would become the epitome of a Royal and beloved by fans over 14 accomplished seasons with the team. On September 24, 2020, Gordo, a World Series champion, three-time All Star and eight-time Gold Glove Award winner, announced his retirement from baseball upon season’s e…
Ancestry x VOX Media Group: All of Us
In 2020, consumers were craving connection and humanity more than ever, especially knowing we would not experience this holiday season in the traditional sense.  Despite the global pandemic that kept us apart physically, Ancestry is the unique gift that brings consumers closer to family, past and present, through shared history.  The brand needed to positio…
BOOK SHOOK
BOOK SHOOK is a 3-part series featuring Yara Shahidi, Jameela Jamil and Reese Witherspoon as they discuss powerful books that shook them, changing their lives just when they needed it most.  Mailchimp and Hello Sunshine partnered to create Book Shook as a way to help support Mailchimp’s Read This Summer program, a virtual book festival which spotlights a…
Brew the Love Together
As COVID hit, people whittled down their visits to local cafés and started depending more and more on home brewers, like Keurig. Knowing our Keurig brewers were becoming a more consistent touch point in people’s lives, we had a unique opportunity to position Keurig as more than an appliance, but as a brand that can make a bigger impact during a time of stru…
Faces of COVID-19: Blue Cross NC Shines Light on Those Impacted
North Carolinians, like the majority of people across the US, have been greatly affected by the COVID-19 pandemic, From facing increased food insecurity to not having adequate access to masks and PPE and increased job loss and uncertainty, Blue Cross and Blue Shield of North Carolina (Blue Cross NC) recognized the need for community support. As the largest …
Motherhood in Crisis
In the West African nation of Sierra Leone, one in 10 women die during childbirth. Access to basic treatment is often limited with fragile healthcare systems further strained by Ebola, and now COVID-19. The journeys pregnant women must take to reach healthcare provision can be long and traumatic. In this four-part graphic novel series, four women share t…
Now. Powered by Northrop Grumman
Northrop Grumman is a leading global security company providing innovative systems, products, and solutions in autonomous systems, logistics, and modernization to government and commercial customers worldwide. Northrop Grumman solves the toughest problems in space, aeronautics, defense, and cyberspace to meet the ever-evolving needs of our customers worldwi…
See each other. Save trans lives.
In 2020, HRC tracked at least 44 violent deaths of transgender or gender non-conforming people, marking the year as the deadliest since the organization began tracking these incidents in 2013. The alarming rates of fatal violence continues with Black trans women being predominantly impacted, all while multiple discriminatory anti-trans bills are introduced …
Symbio Wildlife Park - Meet our Family
With the Australian bushfires, floods, and then COVID-19 significantly impacting the Australian tourism industry throughout 2020, the main objective of our 'Meet our Family' campaign was to help mitigate the short- and long-term severity these disasters would have on our business and visitation. Our goal was to build authentic, meaningful, and, most impo…
Take on Acne
Develop a video that would empower patients and caregivers to seek treatment for their SRNA sooner and create awareness about how isotretinoins like ABSORICA LD differ from other treatments.
USATF #OnThisDay
USATF Communications addressed the challenge of cancelled sporting events by amplifying our existing #OnThisDay in USATF History series on social media, repurposing historical content to educate and engage followers on the anniversary of it’s occurrence.  Goals:  Take fans back in time to iconic moments and historic achievements in USATF history…
United States of LaLiga
Based in Spain, LaLiga has been working to build its relationship with the American fan base over the past several years. With the launch of LaLiga North America in 2018, LaLiga doubled down on the U.S. market through the creation of a team dedicated specifically to connecting with American soccer fans. In doing so, LaLiga started connecting with a multitud…