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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

92nd Oscars Promo: Chasing the Oscars

Entered in Short Form Video, Storytelling

Objective

With this video, we aimed to capture the energy and excitement of the night before leading up to the 92nd Oscars, using moments from the year's nominated films. The ultimate storytelling message -- that only one journey leads here -- draws these remarkable and unique films together, just like the Oscars do every year.

Strategy

Incorporate as many 92nd Oscars nominated films into the spot utilizing movement (steps, walks, run, etc.) scenes that gradually gain speed leading to the Oscars stage. The ultimate storytelling message -- that only one journey leads here -- draws these remarkable and unique films together, just like the Oscars do every year.

The video released across social media the day before the 92nd Oscars to create energy and excitement for the show.

Results

The video received over 3M impressions, nearly 2M views with over 200k minutes watched, and was released 24 hours before the 92nd Oscars across Facebook, Instagram and Twitter creating energy and excitement for the nominees and the show.

Media

Video for 92nd Oscars Promo: Chasing the Oscars

Produced by

Academy of Motion Picture Arts and Sciences

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

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