ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

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Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Adobe Stock Film Festival

Gold Distinction in Storytelling

Objective

In March, as the Covid-19 pandemic escalated, much of the world sheltered at home. With people stuck indoors, imagination became the only thing keeping creativity thriving. Many creators were challenged with how to bring their ideas to life with fewer avenues to capture content of their own. Despite being the perfect solution for this, Adobe Stock wasn’t a solution on their radar.

Challenge the belief that stock footage is a bland and boring back-up option and reposition it as a rich resource for creative storytelling. 

Strategy

To elevate perceptions of the creative power of Adobe Stock, we wanted to create a sense of cultural stature. So we asked creators to bring a diversity of stories to life in the moving medium of film. And with more time at home, our audience of creative storytellers from around the globe were primed for a lean-back entertainment experience. 

This inspired us to create a festival featuring artful, imaginative films from global creators made entirely with Adobe Stock footage: The Adobe Stock Film Festival. 

To build anticipation, we mimicked all the behaviors of a real life festival with social and digital promotion that drew inspiration from festival line-ups and movie posters. The Adobe Stock Film Festival premiered live with a special guest host (creative guru Jason Levine) and introductions from the filmmakers. 

Then we amplified the sense of scale around the premiere by deepening the storytelling in the places that matter to our creative audience. Through a partnership with WePresent, we developed branded editorial content that expanded on the theme of Creativity Uninterrupted and brought our audience closer to the filmmakers.

Finally, to help our audience turn this inspiration to creation of their own, we shared behind-the-scenes content on Adobe Live, Adobe’s owned hub for creative resources, with tutorials from our creators. 

Results

The Adobe Stock Film Festival had over 1.5 million viewers, 80k of those in the first 5 minutes (which is 2x higher than the benchmark). 

Adobe’s brand awareness jumped to 50% with gains in every market. 

Most importantly, 3,000 new creatives were inspired to purchase and subscribe to Creative Cloud and the experience influenced 1,062 Adobe Stock subscriptions. 

Media

Video for Adobe Stock Film Festival

Produced by

72andSunny Los Angeles, Hecho Studios, Epidemic Music, LIME Studios, Adobe / Adobe Stock

Link

Entry Credits