Our #HighlyBeautiful campaign was a year-long engagement to strategize, execute and oversee the launch of the indie skincare brand WLDKAT. In the wake of a changed changed world, we identified the need to find beauty at home in our Natural Habitats. In an innovative, completely remote production we collaborated with fourteen of our Adolescent directors from around the globe to create the WLDKAT anthem video as well as video, photo, and graphic content for WLDKAT’s social platforms.
Our approach was simple. While the world changed around us, we thought about what remained constant: the belief that everyone is incredibly beautiful in their own special way. To identify these diverse forms of beauty, we tapped into our network of Gen Z talent across the globe to direct, shoot and star in their own spots. By turning the camera inward, we were able to capture the essence of the brand–that beauty is omnipresent and found within oneself. Shot between seven different countries, we wanted our creators to capture how they feel beautiful in their natural habitat. This dynamic approach traslated the brand's
As a result of our Natural Habitats campaign which included social strategy and social management, Adolescent grew WLDKAT’s Instagram following significantly which generated website traffic and built a loyal Gen Z community around the start-up brand all while celebrating being #HighlyBeautiful in a whole new world. The brand activation garnered a wide range of press from outlets including WWD, Business of Fashion, New York Post, and more, with press impressions totalling 177 million. Paid social impressions via an influencer campaign totalled 6.3 million, with earned social over 2 million.
