THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Consumer Brand

This category honors the most effective and creative use of social/digital by consumer-facing brands. Objectives may include (but are not limited to) product launches, special offers and promotions, and community building.

See previous winners and honorees here.

Finalists

Consumer Brand
finalist
"Black-Owned Friday: A Day of Black-Owned Shopping”
Google's fifth annual Black-Owned Friday campaign faced the challenge of maintaining authenticity a…
Consumer Brand
finalist
Link Rewards: Every day, made a little more rewarding
BACKGROUND: For years, Singaporeans have associated rewards with the transactional—points earned, …
Consumer Brand
finalist
YETI - Plan Your Wildest Year Yet
YETI is globally renowned for its premium, ultra-durable products made for the outdoors. Instead of…
Consumer Brand
finalist
Nikon Creator Camp
The camera market has undergone a big shift as mirrorless cameras overtake traditional DSLRs.  With…
Consumer Brand
finalist
Persil Wonder Wash's "Fast Wash and Rave" Laundrette
Laundry isn't necessarily the most exciting topic in the world... So, how do you bring a new laundr…
Consumer Brand
finalist
Taking Toilet Talk To TikTok
- Cultivate Brand Affinity Among Under-25s To engage and build a genuine connection with the next …
Consumer Brand
finalist
URL to IRL: Differin 'Levels Up' Acne-Care Education for Gamers, Building Confidence & Community
Since its launch, Differin has been at the forefront of acne treatment innovation. However, despite…
Consumer Brand
finalist
eos Dirty DMs
The girlies have gone absolutely feral on social media with their comments about eos 24H Moisture B…

Nominees

Consumer Brand
Big Happy Maximizes the Dollar for Discount Marshal
In June of 2024, a leading discount retailer approached Big Happy. During a period of rising prices…