THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
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From the 16th Annual Shorty Awards
Consumer Brand
This award honors the most effective and creative use of social media and digital by consumer-facing brands. Objectives may include (but are not limited to) product launches, special offers/promotions and fostering community.
See previous winners and honorees here.
Winner
Consumer Brand
winner
Barbie The Movie Marketing Campaign
The theatrical release of the Barbie movie provided a huge opportunity to reinvigorate the Barbie b…
Finalists
Consumer Brand
finalist
Clarks Originals Presents: Beyond Worlds a Metaverse Music Experience
In honor of its continued commitment to producing innovative and hyper-engaging digital marketing e…
Consumer Brand
finalist
Duolingo - 'Living With Lily'
Duolingo’s cast of mascots have become a beloved part of the brand’s product and marketing. They ha…
Consumer Brand
finalist
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Consumer Brand
finalist
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
Consumer Brand
finalist
audience honor
Orkin: From Bug Week To Beyond
When you’ve been around for over 120+ years like Orkin has, you garner quite the reputation. Yes, y…
Nominees
Consumer Brand
GoTime
The lawns business enjoyed unprecedented double-digit growth during 2020-2021 driven by Covid deman…
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