THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards LGBTQ Community Engagement

This award honors brands, organizations and institutions that use social media to effectively engage and collaborate with members of the lesbian, gay, bisexual, trans and queer communities.

See previous winners and honorees here.

Winner

LGBTQ Community Engagement
winner
Invisible Flags
Fifty cities across the United States have banned pride flags, making the community invisible. INNO…

Finalists

LGBTQ Community Engagement
finalist
gold honor
Proud of Us Series
Illuminate the stories and voices of the LGBTQ+ community during Pride Month, transcending the typi…
LGBTQ Community Engagement
finalist
silver honor
audience honor
Not Just For Show
According to Nielsen Canada, less than 25% of the 2SLGBTQ+ community feels represented in TV and st…
LGBTQ Community Engagement
finalist
bronze honor
Max Presents: The Art of Drag
Max and its LGBTQ+ community platform Human By Orientation set out to activate in Miami during Art …
LGBTQ Community Engagement
finalist
Marriott International’s “The Ballroom is Open” Pride Season Campaign
Marriott International is committed to advocating for LGBTQ+ equality, welcoming all, and supportin…

Nominees

LGBTQ Community Engagement
Caught Shopping on Amazon
Our creative endeavor centered on crafting an irresistibly entertaining ad for the new PAW Patrol: …
LGBTQ Community Engagement
Max Pride 2023
At the end of May 2023, the new Max streaming platform launched in the United States. The service u…
LGBTQ Community Engagement
Max: Human By Orientation on Instagram
In 2023, Max’s LGBTQ+ social media and community platform Human By Orientation set out to superchar…
LGBTQ Community Engagement
McDonald’s Pride Campaign: “Real and Out Loud”
This year, we supported McDonald’s franchisees and corporate partners in four markets, representing…
LGBTQ Community Engagement
Pride Is Love
The "Pride is Love" series stands out as a beacon of inclusivity, authenticity, and support within …
LGBTQ Community Engagement
RuPaul's Drag Race Social
As the #1 Most Social Cable Prime Reality Show, RuPaul's Drag Race social has become a hub for the …
LGBTQ Community Engagement
Transgender Awareness Week - Allies A.S.K
Transgender Awareness Week, observed November 13 to November 19, is a one-week celebration leading …
LGBTQ Community Engagement
Unwrapped
Every year, Grindr compiles anonymous aggregated data from our global user base and surveys our com…
LGBTQ Community Engagement
göt2b You: Celebrating Bold Self-Expression in the LGBTQIA+ Community
The core objective of göt2b is to facilitate unapologetic self-expression, particularly within the …
LGBTQ Community Engagement
‘Be You With Us’ - Bringing SkyMiles Members to Pride
Over the past two years, Delta has cultivated a brand-owned Facebook Group of 48K SkyMiles Members …