THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series
From the 16th Annual Shorty Awards

Transgender Awareness Week - Allies A.S.K

Entered in LGBTQ Community Engagement

Objectives

Transgender Awareness Week, observed November 13 to November 19, is a one-week celebration leading up to the Transgender Day of Remembrance, which memorializes victims of transphobic violence.  Partnering with MTV and Active Minds, Paramount+ posed a question to transgender actors: What they would tell their younger selves in honor of A.S.K. (Acknowledge their struggles, Support their journey, and Keep in touch to show you care)?

Strategy and Execution

Paramount+ collaborated with MTV and Active Minds to commemorate Transgender Awareness Week with a 3 part series called Allies A.S.K.. A.S.K. is a new action plan for providing emotional support to anyone who needs it. The best way to be an ally is to A.S.K.  This series features 3 queens from RuPaul's Drag Race who define an A.S.K. step and advise on how to apply them from the lens of allyship.

Results

The Allies A.S.K. teaser garnered 1.1M organic views and 43K likes on Instagram. The Allies A.S.K. 3 part series garnered 310,408 views and 7k engagements on Instagram.

Media

Entrant Company / Organization Name

Paramount+ with SHOWTIME

Links

Entry Credits