THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

TikTok

This category honors the most effective and creative use of TikTok in a marketing campaign. Describe how you best used the platform's native tools (such as Sounds) to enhance a message, build community and meet objectives.

See previous year winners and honorees here.

Finalists

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AARP TikTok: "When Gen X _____" Series
How do you enhance perceptions of your brand and establish a connection with a generation that has …
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Chicago Bulls TikTok Handshake Series
How can a professional sports team connect with global fans and showcase superstar personalities?  …
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DBS TableTok
In 2023, over half of surveyed Singaporeans (55.2%) said they considered themselves financially ill…
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Disney100 TikTok Hub
In honor of The Walt Disney Company’s 100th anniversary, Disney partnered with TikTok for a first-o…
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From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chiptole would …
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How Fruit Roll-Ups’ TikTok Strategy Helped A Viral Trend Happen With The Brand, Not To The Brand
In 2023, General Mills fruit snack brands were the undisputed category leader at more than 50% shar…
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OLAPLEX OLADUPÉ Campaign
Dupe culture is prevalent, and OLAPLEX is the most duped brand on TikTok with the hashtag #OLAPLEXD…
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Scream VI - Ghostface Kills TikTok
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
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Special Forces: World’s Toughest Test TikTok Challenge
Special Forces: World’s Toughest Test is a series about finding, and exceeding, your limitations th…
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TOSTITOS Remixer
TOSTITOS, renowned for its mouthwatering tortilla chips and dips that bring people together, sought…

Nominees

Anyone But You - Tiktok Takeover
From its inception, Anyone But You felt like a breath of fresh air for romantic comedies. We knew t…
Chief UNO Player Campaign
To support the launch of UNO Quatro, our new spin on the classic four-in-a-row game, we took to Tik…
Creep
We all have felt "other" at some point. The goal of this story was to make us misfits not feel so a…
Hotel Freebies
Drive awareness of Super.com, a company that allows users to save money on various items and on the…
International Delight - TikTok
International Delight’s loyal fanbase loves our flavors and the over-the-top personality they see o…
Jared Leto and 30 Seconds to Mars
Jared Leto enlisted Westbound to help promote "Stuck", the new single from his band, 30 Seconds to …
Mashable’s Verizon Mobile Protect TikTok
As a long-time client of ours, Verizon has traditionally only done written content with us. When th…
Quiz Lady - TikTok Campaign
Amid major union strikes, the objective of Quiz Lady’s TikTok marketing campaign was to find a way …
Sony TikTok
Sony’s purpose is to fill the world with emotion through the power of creativity and technology. Th…
The D'Amelio Show S3 TikTok Campaign
With The D’Amelio Show Season 3 highlighting a the family that basically invented TikTok, we were c…
The TikTok You Stay In
To capitalize on pent up travel demand and differentiate from competitors, in June 2022, Hilton lau…
Visa GetP@id
In recent years, the payments category has fragmented. New players offer consumers new ways to pay …
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
‘Your Place or Mine’
Netflix was releasing its newest romcom, Your Place Or Mine, starring Reese Witherspoon and Ashton …
‘“Can’t Catch Me Now”
The Hunger Games franchise holds a profound and enduring significance for fans that extends beyond …