Amid major union strikes, the objective of Quiz Lady’s TikTok marketing campaign was to find a way to bring original content to fans without the leverage of the film’s stars, the likes of which included Awkwafina, Sandra Oh, Will Ferrell and Jason Schwartzmann.
The film had one other star that wasn’t a member of SAG-AFTRA, however: a pug named Mr. Linguini. Our objective turned towards determining how to leverage Mr. Linguini as a way into the film’s promotion.
It was immediately apparent that Mr. Linguini was going to be a huge player in our TikTok campaign. Our exhaustive research revealed that nearly anyone with a pulse likes content with cute animals.
Playing on current TikTok trends like ‘POV’ and ‘Get Ready with Me’ content, we welcomed fans into life as an in-demand dog actor. Original shoot content and a carefully tailored tone of voice portrayed Mr. Linguini as a somewhat narcissistic, but in-demand, actor.
Despite his stature, Mr. Linguini became a huge hit with fans across TikTok exposed to Quiz Lady through a hilarious and accessible entry point.
Fans could not get enough of Mr. Linguine’s charm, Awkwafina’s bloopers, and Sandra Oh’s humor. In total, Our Quiz Lady content garnered 92k video views and 1,800 engagements.
When hopping on TikTok trends, it’s a gamble to know if your content will hit the right audience. With these results, we can say we did so successfully!