11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best in Film

This award recognizes marketing campaigns that integrate social media in a creative and meaningful way to promote a film. All forms of film are eligible for this award, including short and independent films.

Click here to see the previous winner and nominees.

Nominees

"CHEF" Social Marketing Campaign
Mammoth Advertising, Open Road Films, and Jon Favreau got together to make 'Chef' one of the tastiest social media campaigns and slow-simmering hits of 2014. Social channels for the film spanned Facebook, Twitter, Instagram, and Pinterest, and the content was designed, written, and curated by Mammoth. To build anticipation, Mammoth developed quote, recipe...
Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 25,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans c...
Sharknado 2
Teenage Mutant Ninja Turtles
To kick the TMNT campaign off to a great start trailer views within the first week reached 31.4 million. Four character weapon posters were then released on Tumblr to keep the engagement flowing. Along with the posters, we commissioned GIFs, art, video and impactful image sets that housed the page proving to be fan favorites. We timed the Gifs to launc...
The Fault In Our Stars
As Agustus and Hazel made their own Little Infinity, we asked fans to make one too.At the Little Infinites Galaxy, fans could post a promise from any device to do something meaningful for themselves in their lifetime. And once written in the stars, that promise would become a shining reminder to make it a reality. For a better way to gaze upon the stars, ...
Transformers: Age of Extinction
Throughout the Transformers: Age of Extinction social campaign we made it a mission to stand together or face extinction. We utilized an existing fan base as well as provided new content to reach out to potential Transformer fans, creating action packed engagement for all. The Transformers: Age of Extinction campaign, collided with the world of social med...
“Mutants Are Among Us" Digital Content Campaign
SITUATION/OBJECTIVES:Thanks to superheroes battling twelve months a year at the box office, on television, and in games, comic-based IPs are fighting more than one another, but fan fatigue, as well.Facing this steady stream of super-powered competition, Fox Home Entertainment found itself with two objectives:1) Activate the core for the digital release of...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.