4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

By Campaign
By Industry
By Cause
By Platform
Partnerships
Content and Strategy
Video Content

From the 7th Annual Shorty Awards Best in Film

This award recognizes marketing campaigns that integrate social media in a creative and meaningful way to promote a film. All forms of film are eligible for this award, including short and independent films.

Click here to see the previous winner and nominees.

Winner

Film
winner
Devil Baby Attack
To promote DEVIL'S DUE, a horror movie about a girl pregnant with the devil, Thinkmodo created an animatronic "devil baby" in a remote controlled stroller. The enraged baby was sent out on a rampage through the streets of New York City and hidden cameras recorded people's reactions.The DEVIL BABY ATTACK video was posted on Youtube two weeks prio...

Finalists

Film
finalist
#ProjectMitty
The Secret Life of Walter Mitty is a film about grand exploration and adventure, especially when it comes to stepping out of one's comfort zone. We wanted to challenge someone to go on a similar 'Mitty-esque' adventure – one that would take them to an exotic location and really push them to try new things and experience different cultures and tr...
Film
finalist
Nightcrawler
Way to Blue was tasked with delivering the Social Media campaign for the Theatrical release of Nightcrawler for the UK audience. We were asked to deliver a campaign that was unique and stand out from the crowd, which also excited/intrigued audiences with cult anti-hero Lou Bloom, focused towards a culturally aware audience branching out into the...

Nominees

Film
"CHEF" Social Marketing Campaign
Mammoth Advertising, Open Road Films, and Jon Favreau got together to make 'Chef' one of the tastiest social media campaigns and slow-simmering hits of 2014. Social channels for the film spanned Facebook, Twitter, Instagram, and Pinterest, and the content was designed, written, and curated by Mammoth. To build anticipation, Mammoth developed quote, recipe...
Film
Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 25,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans c...
Film
Sharknado 2
Film
Teenage Mutant Ninja Turtles
To kick the TMNT campaign off to a great start trailer views within the first week reached 31.4 million. Four character weapon posters were then released on Tumblr to keep the engagement flowing. Along with the posters, we commissioned GIFs, art, video and impactful image sets that housed the page proving to be fan favorites. We timed the Gifs to launc...
Film
The Fault In Our Stars
As Agustus and Hazel made their own Little Infinity, we asked fans to make one too.At the Little Infinites Galaxy, fans could post a promise from any device to do something meaningful for themselves in their lifetime. And once written in the stars, that promise would become a shining reminder to make it a reality. For a better way to gaze upon the stars, ...
Film
Transformers: Age of Extinction
Throughout the Transformers: Age of Extinction social campaign we made it a mission to stand together or face extinction. We utilized an existing fan base as well as provided new content to reach out to potential Transformer fans, creating action packed engagement for all. The Transformers: Age of Extinction campaign, collided with the world of social med...
Film
“Mutants Are Among Us" Digital Content Campaign
SITUATION/OBJECTIVES:Thanks to superheroes battling twelve months a year at the box office, on television, and in games, comic-based IPs are fighting more than one another, but fan fatigue, as well.Facing this steady stream of super-powered competition, Fox Home Entertainment found itself with two objectives:1) Activate the core for the digital release of...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.