THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative multi-platform campaign. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

Winner

Multi-Platform Campaign
winner
Project Architeuthis
Project Architeuthis is the first alternate reality game (ARG) ever launched by a branch of U.S. Ar…

Finalists

Multi-Platform Campaign
finalist
silver honor
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar…
Multi-Platform Campaign
finalist
silver honor
HBO, Veep
HBO's award-winning comedy series starring Julia Louis-Dreyfus returned in 2014 with its biggest se…
Multi-Platform Campaign
finalist
#O2Possessed
O2 is a leading provider of mobile phones. But in 2014, O2 wanted to create awareness of the full r…
Multi-Platform Campaign
finalist
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still c…
Multi-Platform Campaign
finalist
Dairy Queen Blizzard Battle
This past year Dairy Queen decided to do something it had never done before - promote not one, but …
Multi-Platform Campaign
finalist
Jibo, The World's First Family Robot
RainFactory and Jibo Inc. introduced "Jibo: The World's First Family Robot" via crowdfunding in ord…
Multi-Platform Campaign
finalist
Jordan Brand // #RE2PECT
Jordan Brand set out to honor baseball great Derek Jeter in his final year as a player. The campaig…
Multi-Platform Campaign
finalist
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from inter…
Multi-Platform Campaign
finalist
Social coverage of 2014 Venezuelan Crisis
CNN en Español led one of the most successful social media news coverages to date during the Venezu…
Multi-Platform Campaign
finalist
Tidy Cats Kitten Week
Discovery Channel's annual pop culture sensation Shark Week is a celebration of the animal kingdom'…
Multi-Platform Campaign
finalist
Virgin America “Free Love Field" Advocacy Campaign
With expansion to the popular business-traveler destination of Dallas Love Field in its sites, Virg…
Multi-Platform Campaign
finalist
Wall and Chain: A true story about belonging by Airbnb
Objective: Inspire belonging and celebrate a united Germany through the magical true story of an Ai…
Multi-Platform Campaign
finalist
What is i3 Anyway?
To create mass awareness of its first all-electric vehicle, BMW created a Super Bowl commercial and…

Nominees

Multi-Platform Campaign
"Burt's BeeDay" by Burt's Bees
Last year Burt's Bees hit its 30th anniversary. This would have been a major milestone for any pers…
Multi-Platform Campaign
"From Dark to Light" Pregnancy & Medicine Initiative (PMI)
What are the options for women with a disease who fall pregnant? Moreover, what about those who get…
Multi-Platform Campaign
#BendTheRules
For HP's 2014 holiday campaign, 180LA brought together the biggest social stars from Vine, Instagra…
Multi-Platform Campaign
#DontKillSeanBean - Legends on TNT
When launching their new summer drama LEGENDS, TNT recognized that Sean Bean's involvement would be…
Multi-Platform Campaign
#GiggysBFF Social Commercial
Giggy's BFF social commercial encouraged fans to interact with Bravo TV on-air, during the Real Hou…
Multi-Platform Campaign
#NationsTrex
At the end of April, 2014, the Smithsonian's National Museum of Natural History closed its most pop…
Multi-Platform Campaign
#SHAPEMATTERS and the Full Exposure Palette
Launching our new Full Exposure Palette in a crowded marketplace dominated by powerful competitors …
Multi-Platform Campaign
24: Live Another Day
True to the heart of 24, for Jack's return in season 9 we gave fans a countdown to remember — a 24-…
Multi-Platform Campaign
ABC Family & Universal Pictures: Ouija Partnership
Universal Pictures utilized the power of ABC Family's hit series Pretty Little Liars to build buzz …
Multi-Platform Campaign
Almost Royal on BBC America
Almost Royal built an audience for a new BBC America faux-reality show in which two British comedia…
Multi-Platform Campaign
American Dad TBS Social Media
Brands: American Dad, TBS, FoxAgency: Relevant 24GOALS:• Re-engage & activate the large American Da…
Multi-Platform Campaign
Ask Ouija
Universal teamed up with MTV and Teen Wolf to create a multi-platform campaign that generated massi…
Multi-Platform Campaign
Banana Republic | #holidaytruth
During a crowded time of year for retail, Banana Republic created a multi-platform social media cam…
Multi-Platform Campaign
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of …
Multi-Platform Campaign
Bing End of Year Trends 2014 campaign
Bing (a web search engine) from Microsoft provided unique insight into what people were thinking, f…
Multi-Platform Campaign
Breadwinners, "Employee of the Month/ Brocrastination"
Buckle up BAPS, here come SwaySway and Buhduece; two carefree best friends, whose mission is to del…
Multi-Platform Campaign
CNN Roots: Our Journeys Home
Storytelling is at the core of what CNN does. In a two-week long cross-platform series that launche…
Multi-Platform Campaign
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in livi…
Multi-Platform Campaign
Cheeteau by Chester
Cheetos has always been known as a playful, mischievous brand. And there's no better time to sho…
Multi-Platform Campaign
Doctor Who on BBC America
Doctor Who on BBC America faced a new (yet at the same time familiar) challenge in 2014 by starting…
Multi-Platform Campaign
Dropping Kilts Everywhere: The Story Behind the Social Phenomenon of Outlander
Building a social presence for any brand new TV show is a challenge. However, our team at STARZ was…
Multi-Platform Campaign
Emory's Ebola Effect on Social Media
On August 1, 2014, Emory University was the first institution ever to treat Ebola patients in the U…
Multi-Platform Campaign
Entertainment Weekly at Comic-Con
There's no greater evidence of the strength of Entertainment Weekly as a brand than the annual Comi…
Multi-Platform Campaign
FIFA Digital Platforms: #JoinIn
OBJECTIVESFIFA's aim was to utilise technology in order to provide a seamless user experience for t…
Multi-Platform Campaign
FactnotFiction.com
FactnotFiction.com was created as a sexual health resource for Mississippi teens and made available…
Multi-Platform Campaign
FedEx #PurpleHats Warm Up Winter
Our customers are our favorite people. And we love it when they post pictures of their FedEx shipme…
Multi-Platform Campaign
Food Lion Roaring in the Holidays
Food Lion's 450-pound spokescharacter is known for spreading his two cents of wisdom to grocery sho…
Multi-Platform Campaign
Ford’s College Ambassador Challenge #FordChallenge
Launched in September 2014, the Ford College Ambassador Challenge (socially known as the #FordChall…
Multi-Platform Campaign
Gatlinburg Nose Christmas
Gatlinburg GCVB attempted to break the world record for most red noses worn at an event at their an…
Multi-Platform Campaign
Get Set Go Argos
Argos was trading in a highly challenging retail environment. John Walden, Argos' new CEO had set t…
Multi-Platform Campaign
Getty Images #YearinFocus Campaign
For over 10 years, Getty Images has produced their annual "Year in Focus" book, but this year they …
Multi-Platform Campaign
Hilton's: Our Stage. Your Story. #HiltonStory
Background: With over 560 hotels globally, Hilton is a household name and recognized as an industry…
Multi-Platform Campaign
IKEA Home Tour
IKEA has left behind its yester-year reputation of the 'cheap college furniture' provider, and has …
Multi-Platform Campaign
International Delight Spreads The Love With Random Acts of Delight
With Random Acts of Delight, International Delight sought to reward current and soon-to-be fans wit…
Multi-Platform Campaign
Jared The Galleria of Jewelry Summer Bridal Program #BRIDEnBEYOND
To generate awareness of Jared® The Galleria Of Jewelry around the summer Bridal time period, the b…
Multi-Platform Campaign
Johns Hopkins Medicine: Healthy Aging
As members of the Baby Boomer generation – the largest demographic in the U.S. -- grow older, many …
Multi-Platform Campaign
Jordan Brand // XX9
As Jordan Brand's global social AOR, Laundry Service was tasked with launching a multi-channel camp…
Multi-Platform Campaign
Jules974
Cut is the first transmedia TV series in France . On top of the daily TV episodes, aired on France …
Multi-Platform Campaign
Kentucky Derby Takeover
The 2014 Maker's Mark "Kentucky Derby Takeover" was a fully integrated, 360 campaign which included…
Multi-Platform Campaign
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
Multi-Platform Campaign
Liberty Mutual's RISE campaign
Liberty Mutual's RISE campaign used social media to combine the brand's role as official sponsors o…
Multi-Platform Campaign
Listerine - Power to Your Mouth
For J&J's first-ever, global, brand-led social media campaign, we told the story of the World Cup –…
Multi-Platform Campaign
Los 50 Más Bellos
People en Español is the only unifier that brings all Hispanic celebrities together. Los 50 Más Bel…
Multi-Platform Campaign
MTV VMA All Access Live
Objective: By design, MTV strives to re-invent the VMAs each year so the show stays on trend with t…
Multi-Platform Campaign
Malaysia Airlines: Resurfacing from the Crisis
In 2014, Malaysia Airlines met with two tragedies – unprecedented in aviation history. MH370 disapp…
Multi-Platform Campaign
MasterCard Travel Campaign
In 2014 we set out to grow MasterCard leadership in the Travel category. Although no card is more a…
Multi-Platform Campaign
Micromax - Desh Ki Dictionary
Micromax launched a smartphone 'Unite' – which was pre-loaded with 21 Indian regional languages, wi…
Multi-Platform Campaign
National Voter Registration Day: #CelebrateNVRD
National Voter Registration Day (NVRD) is the only day of its kind that garners national support as…
Multi-Platform Campaign
Nutella & Social Media: A Perfect Pairing
Nutella: Social Experience Lots of people know Nutella, but not many know it isn't just for toast…
Multi-Platform Campaign
Orphan Black on BBC America
BBC AMERICA's Peabody Award winning series Orphan Black is a television series you should go watch …
Multi-Platform Campaign
Shark Week Runs on Dunkin’
Dunkin' Donuts, Hill Holliday & Discovery set out to integrate Dunkin' into Shark Week to increase …
Multi-Platform Campaign
Sherwin-Williams Social Ecosystem
Paint project cycles can be long and consumers are often hesitant to make color choices. Knowing th…
Multi-Platform Campaign
Sport Chek #MyNorth
To launch the new strategic partnership between Sport Chek and the Toronto Raptors, the Canadian sp…
Multi-Platform Campaign
Summer of Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
Multi-Platform Campaign
Sunset Overdrive Explosion Week
In October of 2014, Ayzenberg, twofifteenmccann, Empowering Media, and Discovery Digital teamed up …
Multi-Platform Campaign
TakePart World
TakePart World debunks the myth that poor countries are doomed to stay poor and shines a light on t…
Multi-Platform Campaign
Team USA Announces #Boston2024
On Dec. 16, 2014, the USOC announced after its quarterly board meeting that it had voted unanimousl…
Multi-Platform Campaign
The Bosch Experience
Overriding digital strategy to show what Bosch means saying "Invented for life." Instead of telling…
Multi-Platform Campaign
The Next Black
To spark interest in the low engagement subject of laundry, our idea was to investigate the trends …
Multi-Platform Campaign
The Original Spirits
As the Original Spirit and world's oldest rum, Mount Gay Rum presents its "Original Spirits" campai…
Multi-Platform Campaign
The Voice Tailgate
The Voice, already a social TV pioneer, extended its backstage into a unique social experience. …
Multi-Platform Campaign
TravelBrilliantly.com Co-Creation Platform
BACKGROUNDMarriott Hotels is a trusted iconic brand with a 60+ year history of hosting travelers. W…
Multi-Platform Campaign
Visa Olympics
It's hard to become the most talked about brand when everyone is talking about the exact same thing…
Multi-Platform Campaign
WE THE ECONOMY 20 Short Films You Can’t Afford to Miss
Paul G. Allen's Vulcan Productions and Morgan Spurlock's Cinelan have partnered to produce and dist…
Multi-Platform Campaign
WWE Network
By bringing WWE to cable, closed-circuit television and pay-per-view, Vince McMahon revolutionized …
Multi-Platform Campaign
WWE WrestleMania 30
Each year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE U…
Multi-Platform Campaign
World's Largest Urban Zipline
The Speed Stick® GEAR™ team, Fullscreen and one of the Internet's most exciting filmmakers, Devin G…