THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 7th Annual Shorty Awards Best Multi-Platform Campaign

This award honors the most effective and creative multi-platform campaign. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

Finalists

finalist
silver honor
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar…
finalist
silver honor
HBO, Veep
HBO's award-winning comedy series starring Julia Louis-Dreyfus returned in 2014 with its biggest se…
finalist
#O2Possessed
O2 is a leading provider of mobile phones. But in 2014, O2 wanted to create awareness of the full r…
finalist
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still c…
finalist
Dairy Queen Blizzard Battle
This past year Dairy Queen decided to do something it had never done before - promote not one, but …
finalist
Jibo, The World's First Family Robot
RainFactory and Jibo Inc. introduced "Jibo: The World's First Family Robot" via crowdfunding in ord…
finalist
Jordan Brand // #RE2PECT
Jordan Brand set out to honor baseball great Derek Jeter in his final year as a player. The campaig…
finalist
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from inter…
finalist
Social coverage of 2014 Venezuelan Crisis
CNN en Español led one of the most successful social media news coverages to date during the Venezu…
finalist
Tidy Cats Kitten Week
Discovery Channel's annual pop culture sensation Shark Week is a celebration of the animal kingdom'…
finalist
Virgin America “Free Love Field" Advocacy Campaign
With expansion to the popular business-traveler destination of Dallas Love Field in its sites, Virg…
finalist
Wall and Chain: A true story about belonging by Airbnb
Objective: Inspire belonging and celebrate a united Germany through the magical true story of an Ai…
finalist
What is i3 Anyway?
To create mass awareness of its first all-electric vehicle, BMW created a Super Bowl commercial and…

Nominees

"Burt's BeeDay" by Burt's Bees
Last year Burt's Bees hit its 30th anniversary. This would have been a major milestone for any pers…
"From Dark to Light" Pregnancy & Medicine Initiative (PMI)
What are the options for women with a disease who fall pregnant? Moreover, what about those who get…
#BendTheRules
For HP's 2014 holiday campaign, 180LA brought together the biggest social stars from Vine, Instagra…
#DontKillSeanBean - Legends on TNT
When launching their new summer drama LEGENDS, TNT recognized that Sean Bean's involvement would be…
#GiggysBFF Social Commercial
Giggy's BFF social commercial encouraged fans to interact with Bravo TV on-air, during the Real Hou…
#NationsTrex
At the end of April, 2014, the Smithsonian's National Museum of Natural History closed its most pop…
finalist
#O2Possessed
O2 is a leading provider of mobile phones. But in 2014, O2 wanted to create awareness of the full r…
#SHAPEMATTERS and the Full Exposure Palette
Launching our new Full Exposure Palette in a crowded marketplace dominated by powerful competitors …
24: Live Another Day
True to the heart of 24, for Jack's return in season 9 we gave fans a countdown to remember — a 24-…
ABC Family & Universal Pictures: Ouija Partnership
Universal Pictures utilized the power of ABC Family's hit series Pretty Little Liars to build buzz …
finalist
AT&T - It Can Wait
97% of teens are aware of the danger of using their phones while behind the wheel, but they still c…
Almost Royal on BBC America
Almost Royal built an audience for a new BBC America faux-reality show in which two British comedia…
American Dad TBS Social Media
Brands: American Dad, TBS, FoxAgency: Relevant 24GOALS:• Re-engage & activate the large American Da…
Ask Ouija
Universal teamed up with MTV and Teen Wolf to create a multi-platform campaign that generated massi…
Banana Republic | #holidaytruth
During a crowded time of year for retail, Banana Republic created a multi-platform social media cam…
Bankrate #FutureSelfie Scholarship
Paying for college can be hard (like, really hard), so Bankrate decided to invest in the future of …
Bing End of Year Trends 2014 campaign
Bing (a web search engine) from Microsoft provided unique insight into what people were thinking, f…
Breadwinners, "Employee of the Month/ Brocrastination"
Buckle up BAPS, here come SwaySway and Buhduece; two carefree best friends, whose mission is to del…
CNN Roots: Our Journeys Home
Storytelling is at the core of what CNN does. In a two-week long cross-platform series that launche…
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in livi…
Cheeteau by Chester
Cheetos has always been known as a playful, mischievous brand. And there's no better time to sho…
finalist
Dairy Queen Blizzard Battle
This past year Dairy Queen decided to do something it had never done before - promote not one, but …
Doctor Who on BBC America
Doctor Who on BBC America faced a new (yet at the same time familiar) challenge in 2014 by starting…
Dropping Kilts Everywhere: The Story Behind the Social Phenomenon of Outlander
Building a social presence for any brand new TV show is a challenge. However, our team at STARZ was…
Emory's Ebola Effect on Social Media
On August 1, 2014, Emory University was the first institution ever to treat Ebola patients in the U…
Entertainment Weekly at Comic-Con
There's no greater evidence of the strength of Entertainment Weekly as a brand than the annual Comi…
FIFA Digital Platforms: #JoinIn
OBJECTIVESFIFA's aim was to utilise technology in order to provide a seamless user experience for t…
FactnotFiction.com
FactnotFiction.com was created as a sexual health resource for Mississippi teens and made available…
FedEx #PurpleHats Warm Up Winter
Our customers are our favorite people. And we love it when they post pictures of their FedEx shipme…
Food Lion Roaring in the Holidays
Food Lion's 450-pound spokescharacter is known for spreading his two cents of wisdom to grocery sho…
finalist
silver honor
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar…
Ford’s College Ambassador Challenge #FordChallenge
Launched in September 2014, the Ford College Ambassador Challenge (socially known as the #FordChall…
Gatlinburg Nose Christmas
Gatlinburg GCVB attempted to break the world record for most red noses worn at an event at their an…
Get Set Go Argos
Argos was trading in a highly challenging retail environment. John Walden, Argos' new CEO had set t…
Getty Images #YearinFocus Campaign
For over 10 years, Getty Images has produced their annual "Year in Focus" book, but this year they …
finalist
silver honor
HBO, Veep
HBO's award-winning comedy series starring Julia Louis-Dreyfus returned in 2014 with its biggest se…
Hilton's: Our Stage. Your Story. #HiltonStory
Background: With over 560 hotels globally, Hilton is a household name and recognized as an industry…
IKEA Home Tour
IKEA has left behind its yester-year reputation of the 'cheap college furniture' provider, and has …
International Delight Spreads The Love With Random Acts of Delight
With Random Acts of Delight, International Delight sought to reward current and soon-to-be fans wit…
Jared The Galleria of Jewelry Summer Bridal Program #BRIDEnBEYOND
To generate awareness of Jared® The Galleria Of Jewelry around the summer Bridal time period, the b…
finalist
Jibo, The World's First Family Robot
RainFactory and Jibo Inc. introduced "Jibo: The World's First Family Robot" via crowdfunding in ord…
Johns Hopkins Medicine: Healthy Aging
As members of the Baby Boomer generation – the largest demographic in the U.S. -- grow older, many …
finalist
Jordan Brand // #RE2PECT
Jordan Brand set out to honor baseball great Derek Jeter in his final year as a player. The campaig…
Jordan Brand // XX9
As Jordan Brand's global social AOR, Laundry Service was tasked with launching a multi-channel camp…
Jules974
Cut is the first transmedia TV series in France . On top of the daily TV episodes, aired on France …
Kentucky Derby Takeover
The 2014 Maker's Mark "Kentucky Derby Takeover" was a fully integrated, 360 campaign which included…
Keurig #BrewTunes
In 2014, Keurig launched the Keurig 2.0 – a state-of-the-art brewer with even more flavors and opti…
Liberty Mutual's RISE campaign
Liberty Mutual's RISE campaign used social media to combine the brand's role as official sponsors o…
Listerine - Power to Your Mouth
For J&J's first-ever, global, brand-led social media campaign, we told the story of the World Cup –…
Los 50 Más Bellos
People en Español is the only unifier that brings all Hispanic celebrities together. Los 50 Más Bel…
finalist
MTV EMA 2014
The MTV EMA is a one-of-a-kind annual event that celebrates music from around the globe, from inter…
MTV VMA All Access Live
Objective: By design, MTV strives to re-invent the VMAs each year so the show stays on trend with t…
Malaysia Airlines: Resurfacing from the Crisis
In 2014, Malaysia Airlines met with two tragedies – unprecedented in aviation history. MH370 disapp…
MasterCard Travel Campaign
In 2014 we set out to grow MasterCard leadership in the Travel category. Although no card is more a…
Micromax - Desh Ki Dictionary
Micromax launched a smartphone 'Unite' – which was pre-loaded with 21 Indian regional languages, wi…
National Voter Registration Day: #CelebrateNVRD
National Voter Registration Day (NVRD) is the only day of its kind that garners national support as…
Nutella & Social Media: A Perfect Pairing
Nutella: Social Experience Lots of people know Nutella, but not many know it isn't just for toast…
Orphan Black on BBC America
BBC AMERICA's Peabody Award winning series Orphan Black is a television series you should go watch …
winner
Project Architeuthis
Project Architeuthis is the first alternate reality game (ARG) ever launched by a branch of U.S. Ar…
Shark Week Runs on Dunkin’
Dunkin' Donuts, Hill Holliday & Discovery set out to integrate Dunkin' into Shark Week to increase …
Sherwin-Williams Social Ecosystem
Paint project cycles can be long and consumers are often hesitant to make color choices. Knowing th…
finalist
Social coverage of 2014 Venezuelan Crisis
CNN en Español led one of the most successful social media news coverages to date during the Venezu…
Sport Chek #MyNorth
To launch the new strategic partnership between Sport Chek and the Toronto Raptors, the Canadian sp…
Summer of Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
Sunset Overdrive Explosion Week
In October of 2014, Ayzenberg, twofifteenmccann, Empowering Media, and Discovery Digital teamed up …
TakePart World
TakePart World debunks the myth that poor countries are doomed to stay poor and shines a light on t…
Team USA Announces #Boston2024
On Dec. 16, 2014, the USOC announced after its quarterly board meeting that it had voted unanimousl…
The Bosch Experience
Overriding digital strategy to show what Bosch means saying "Invented for life." Instead of telling…
The Next Black
To spark interest in the low engagement subject of laundry, our idea was to investigate the trends …
The Original Spirits
As the Original Spirit and world's oldest rum, Mount Gay Rum presents its "Original Spirits" campai…
The Voice Tailgate
The Voice, already a social TV pioneer, extended its backstage into a unique social experience. …
finalist
Tidy Cats Kitten Week
Discovery Channel's annual pop culture sensation Shark Week is a celebration of the animal kingdom'…
TravelBrilliantly.com Co-Creation Platform
BACKGROUNDMarriott Hotels is a trusted iconic brand with a 60+ year history of hosting travelers. W…
finalist
Virgin America “Free Love Field" Advocacy Campaign
With expansion to the popular business-traveler destination of Dallas Love Field in its sites, Virg…
Visa Olympics
It's hard to become the most talked about brand when everyone is talking about the exact same thing…
WE THE ECONOMY 20 Short Films You Can’t Afford to Miss
Paul G. Allen's Vulcan Productions and Morgan Spurlock's Cinelan have partnered to produce and dist…
WWE Network
By bringing WWE to cable, closed-circuit television and pay-per-view, Vince McMahon revolutionized …
WWE WrestleMania 30
Each year, WWE WrestleMania descends on its host city bringing hundreds of thousands from the WWE U…
finalist
Wall and Chain: A true story about belonging by Airbnb
Objective: Inspire belonging and celebrate a united Germany through the magical true story of an Ai…
finalist
What is i3 Anyway?
To create mass awareness of its first all-electric vehicle, BMW created a Super Bowl commercial and…
World's Largest Urban Zipline
The Speed Stick® GEAR™ team, Fullscreen and one of the Internet's most exciting filmmakers, Devin G…