THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

Breadwinners, "Employee of the Month/ Brocrastination"

Entered in Multi-Platform Campaign, Television

Objectives

Buckle up BAPS, here come SwaySway and Buhduece; two carefree best friends, whose mission is to deliver bread and the QUAZY adventures they go on. This new Nickelodeon show premiered in February 2014 and has been steadily growing in popularity ever since. "Breadwinners" showcases out of the box artistry and character-driven story telling fueled by comedic mayhem. These fun loving. PARTY-PUNCHIN' breadwinners are on a mission to deliver fresh bread to beaks all over the world! Beautifully created, with eye popping visuals and infectiously great music - help propel this strong, funny story and its adorable duck-duo into the viewer's heart and imagination. In "Employee of the Month" SwaySway gives the Rocket Van a prestigious award unintentionally hurting Buhdeuce's feelings. Never one to give up, Buhdeuce sets out on a mission to learn the secrets to the Rocket Van's success. In "Brocrastination" SwaySway and Buhdeuce realize the dishes have been piling up… FOR TWO YEARS! The guys HATE doing the dishes so they keep procrastinating but when a giant bacteria blob emerges from the dirty dishes, SwaySway and Buhdeuce have to scrub-a-dub-dub that thing out of existence using some super sweet video game skills.

Strategy and Execution


Media

Video for Breadwinners, "Employee of the Month/ Brocrastination"

Entrant Company / Organization Name

Gary “Doodles" DiRaffaele (Creator/ Executive Producer) - Steve Borst (Creator/ Executive Producer)