11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Hulu and Netflix. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

Presented by Unmetric, Official Social Media Analytics and Benchmarking Partner for the Shorty Awards.

Click here to see the previous winner and nominees.

Finalists

finalist
#DontKillSeanBean - Legends on TNT
When launching their new summer drama LEGENDS, TNT recognized that Sean Bean's involvement would be an asset and primary driver for viewership. Although Bean himself does not participate on social media platforms, his previous roles (Game of Thrones; Lord of the Rings) generated and continue to be the inspiration for strong fandom content, espec...
finalist
@midnight with Chris Hardwick
@midnight is more than a late night game show, it is an immersive around-the-clock experience that is constantly redefining interactive entertainment. It all starts on television, where comedians compete for POINTS! In games about what happened that day on the internet. But from 12:30 until midnight the next day, the show is alive on the interne...
finalist
MTV Match Machine
MTV was supposed to launch the splurge "Are you the one", where 20 singles were to find the perfect match. Dating programmes are exposed to tough competitions, and our challenge was, with a small budget, to create hype and make the programme's premiere known. The strategy was to record the insights around the target group's behavior on Facebook,...
finalist
Orphan Black on BBC America
BBC AMERICA's Peabody Award winning series Orphan Black is a television series you should go watch immediately. The conspiracy thriller stars award-winner Tatiana Maslany in an unprecedented lead role as multiple clones – NINE characters, to be exact. Yes, that's correct: One woman, nine different people. Intrigued?The third season of Orphan Bla...
finalist
SHARKNADO 2
The operation we built around the TV broadcast of Sharknado 2 on Syfy France both consisted in #clicktosea, a creative Twitter campaign - and UGC contest - that played with the "Expand images" format for the very first time, and an innovative social cinema experience that got along with the movie premiere at a Parisian theatre last summer. Our ...
finalist
The Voice
The Voice is built to have the most consequential, entertaining social experience on television. Fans expect nothing less from the show that pioneered Social TV. A few highlights from this year:THE VOICE SAVE: The first and most impactful Twitter-based vote on TV. Indeed, measured by volume, it's the most successful Social TV integration of all ...

Nominees

Batesmotel.com
After a successful Season 1 run of Bates Motel, we sought to drive tune-in for the Season 2 premiere, generate widespread buzz, grow viewership & create a "must-see" level of anticipation for this heart-pounding thriller.We "renovated" the Bates Motel website from season one, an experience that offered an immersive look at the infamous motel and delved de...
Breadwinners, "Employee of the Month/ Brocrastination"
Buckle up BAPS, here come SwaySway and Buhduece; two carefree best friends, whose mission is to deliver bread and the QUAZY adventures they go on. This new Nickelodeon show premiered in February 2014 and has been steadily growing in popularity ever since. "Breadwinners" showcases out of the box artistry and character-driven story telling fueled by comedic...
Dating Naked Video Stunt
VH1 took to the unsuspecting streets of downtown Los Angeles for an unprecedented live-action stunt. A charming dance sequence of couples that represent America: straight, gay, interracial, old, young, portly, skinny with one common thread: they were naked. In a single-shot, highly choreographed routine, the couples danced away to an electric remake of th...
Doctor Who on BBC America
Doctor Who on BBC America faced a new (yet at the same time familiar) challenge in 2014 by starting the season with a new Doctor. We pushed our previous social strategies even further and built new ones to usher in a new era of the show, while still embracing the 51 years of Doctor Who. We focused on the new season while still highlighting the Doctor's lo...
Emmerdale
Emmerdale is the small village with big drama. Set against the stunningly beautiful backdrop of the Yorkshire Dales in England, Emmerdale has been successfully running for 42 years. Entertaining more than 6 million UK viewers a night 6 times a week with its mix of dramatic storylines, Emmerdale pushes the boundaries of primetime soap operas.
HBO
Amid an increasingly competitive landscape, we sought to reinforce the value of the HBO brand and strengthen its social presence.Looking at the core currency of HBO – decades of moments and characters – we built a visual language that reinforces the breadth and depth of what HBO means to people. Pulling from an arsenal of moments to use the brand to respo...
HBO, The Comeback
Valerie Cherish came back! The character that Lisa Kudrow embodied so well in the first—and only—season of HBO's The Comeback returned for a second season almost ten years later. So HBO and GLOW not only brought her into this decade, but also rekindled the latent love for the show with existing fans and introduced it to potential new ones with attention-g...
HBO, Veep
HBO's award-winning comedy series starring Julia Louis-Dreyfus returned in 2014 with its biggest season yet. After successfully growing the Veep social audience during season 2, HBO and GLOW once again joined forces for season 3 to give that larger fanbase exciting and rewarding experiences that amplified the show, which we successfully accomplished in re...
Hannibal #13HourDevour
Everyone binge watches. But for NBC's critically-acclaimed darling Hannibal, we wanted to transform the solo marathon viewing session into a social phenomenon. Thus, #13HourDevour was born.#13HourDevour was an unprecedented social binge watch on Amazon Prime. On Sunday, February 23, fans watched all 13 episodes of Season 1 as @NBCHannibal and talent live ...
Nuestra Belleza Latina (Our Latin Beauty)
Univision's top-rated reality competition "Nuestra Belleza Latina" ("Our Latin Beauty"/NBL) concluded its eighth season with a grand finale that dominated all social media platforms. The show was one of the TV Season's top shows on Twitter, taking home the record for engagement -- each fan sending an average 8.3 tweets around each airing, according to Nie...
Saturday Night Live
Forty seasons of groundbreaking television deserve groundbreaking social. And that's exactly what SNL delivered: a social strategy designed to celebrate our rich history while simultaneously sharing the comedy and personalities of today.Share the best of today's SNL:To compliment our live activations on Twitter, Instagram, and other platforms, we relaunch...
Teen Wolf
Objective: The Teen Wolf fan base is extremely passionate and vocal about the characters of the show. Over the past few seasons, the show as developed an online cult following. As a result, MTV wanted to develop an opportunity to empower fan creativity and get them even more involved with the show beyond the TV screen.Strategy: MTV noticed that avid Teen ...
USA Network Digital 2014
USA Digital has been at the forefront of entertainment websites for several years, but 2014 was a breakout success by all measures. With a full slate of 8 new original series, 4 returning originals, and 2 beloved series finales, USANetwork.com had a very busy and very successful 2014. USA Digital has a two-fold mandate—to increase viewership and fandom o...
WWE: The Social Voice of the WWE Universe
WWE's 10-person Social Media Team sets the pace for the sports-entertainment leader in the medium, being leaders for the company in social media Best Practices education, promoting corporate social responsibility, increasing brand awareness, and most importantly, encouraging fan-to-Superstar interaction from the most passionate fan base in sports & entert...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018