THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Television

Television shows, series and specials are eligible for this award. This includes shows streamed on sites including Hulu and Netflix. Objectives include promoting new shows, upcoming seasons and engaging fans and viewers.

Presented by Unmetric, Official Social Media Analytics and Benchmarking Partner for the Shorty Awards.

Click here to see the previous winner and nominees.

Winner

Television
winner
BoJack Horseman
Meet BoJack Horseman, the 90s family sitcom star who just discovered the latest place to become fam…

Finalists

Television
finalist
#DontKillSeanBean - Legends on TNT
When launching their new summer drama LEGENDS, TNT recognized that Sean Bean's involvement would be…
Television
finalist
@midnight with Chris Hardwick
@midnight is more than a late night game show, it is an immersive around-the-clock experience that …
Television
finalist
MTV Match Machine
MTV was supposed to launch the splurge "Are you the one", where 20 singles were to find the perfect…
Television
finalist
Orphan Black on BBC America
BBC AMERICA's Peabody Award winning series Orphan Black is a television series you should go watch …
Television
finalist
SHARKNADO 2
The operation we built around the TV broadcast of Sharknado 2 on Syfy France both consisted in #cl…
Television
finalist
The Voice
The Voice is built to have the most consequential, entertaining social experience on television. Fa…

Nominees

Television
Batesmotel.com
After a successful Season 1 run of Bates Motel, we sought to drive tune-in for the Season 2 premier…
Television
Breadwinners, "Employee of the Month/ Brocrastination"
Buckle up BAPS, here come SwaySway and Buhduece; two carefree best friends, whose mission is to del…
Television
Dating Naked Video Stunt
VH1 took to the unsuspecting streets of downtown Los Angeles for an unprecedented live-action stunt…
Television
Doctor Who on BBC America
Doctor Who on BBC America faced a new (yet at the same time familiar) challenge in 2014 by starting…
Television
Emmerdale
Emmerdale is the small village with big drama. Set against the stunningly beautiful backdrop of th…
Television
HBO
Amid an increasingly competitive landscape, we sought to reinforce the value of the HBO brand and s…
Television
HBO, The Comeback
Valerie Cherish came back! The character that Lisa Kudrow embodied so well in the first—and only—se…
Television
HBO, Veep
HBO's award-winning comedy series starring Julia Louis-Dreyfus returned in 2014 with its biggest se…
Television
Hannibal #13HourDevour
Everyone binge watches. But for NBC's critically-acclaimed darling Hannibal, we wanted to transform…
Television
Nuestra Belleza Latina (Our Latin Beauty)
Univision's top-rated reality competition "Nuestra Belleza Latina" ("Our Latin Beauty"/NBL) conclud…
Television
Saturday Night Live
Forty seasons of groundbreaking television deserve groundbreaking social. And that's exactly what S…
Television
Teen Wolf
Objective: The Teen Wolf fan base is extremely passionate and vocal about the characters of the sho…
Television
USA Network Digital 2014
USA Digital has been at the forefront of entertainment websites for several years, but 2014 was a …
Television
WWE: The Social Voice of the WWE Universe
WWE's 10-person Social Media Team sets the pace for the sports-entertainment leader in the medium, …