THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 7th Annual Shorty Awards

Orphan Black on BBC America

Finalist in Television

Entered in Multi-Platform Campaign, Tumblr, Instagram

About this entry

BBC AMERICA's Peabody Award winning series Orphan Black is a television series you should go watch immediately. The conspiracy thriller stars award-winner Tatiana Maslany in an unprecedented lead role as multiple clones – NINE characters, to be exact. Yes, that's correct: One woman, nine different people. Intrigued?

The third season of Orphan Black premieres Saturday, March 18th, 2015 on BBC AMERICA.

Why does this entry deserve to win?

What makes Orphan Black special is its unique, clever, talented, passionate fans who collectively identify themselves as #CloneClub. Orphan Black celebrates the show and the fans of the series unlike any other network:

*We cover everything live:

We live Tumblr, Tweet, AND Instagram every episode premiere. (Come hang out with us on Saturdays this Spring.) We were the first TV brand ever to live GIF an episode premiere on Twitter. In 2014, Orphan Black was one of Twitter's Top 20 most-tweeted original dramas in ad-supported cable.

*We get the cast & creators in on the action:

Before almost every new episode premiere, we invite fans to a live twitter chat with talent. We also let Tumblr fans submit their question to talent, which they answer in our fan-favorite video series, AskOB. Each season the entire cast and crew of Orphan Black personally thank the fans for watching.

*We celebrate the fandom:

We partnered with Tumblr to throw our first official #CloneClub fan meetup at 2014 San Diego Comic Con, complete with cast appearances, clone makeup artists, and an EPIC DANCE PARTY. We host watch to wins and give away props from the set to fans who tweet with the hashtag #OrphanBlack. We showcase #CloneClub videos, tweets, and artwork on air!

~~~

Orphan Black on Tumblr is a community of over 100,000 unique, clever, talented, passionate fans who collectively identify themselves as #CloneClub. OBTumblr celebrates fans of the series unlike any other network.

*We host killer fan parties:

Orphan Black partnered with Tumblr to throw our first official #CloneClub fan meetup at 2014 San Diego Comic Con, complete with cast appearances, clone makeup artists, and an EPIC DANCE PARTY. http://bit.ly/1Em1lDy

*We connect fans with cast:

Orphan Black offers #CloneClub direct access to Orphan Black cast and creators with Ask OB, a video series where cast & creators answer questions directly from fans. http://bit.ly/1zAIHnc

*We cover all premieres live:

Orphan Black creates a unique live viewing experience around each episode premiere by liveblogging on Tumblr each week.

*We celebrate fans:

We showcase #CloneClub videos, tweets, and artwork on air! We also send Tumblr fan art to the series creators, who use it to decorate their offices: http://bit.ly/1Em1xTb

*The love between OBTumblr & the fandom is mutual:

http://bit.ly/1vIruNN

~~~

Orphan Black on Instagram is a community of over 37,000 unique, clever, talented, passionate fans who collectively identify themselves as #CloneClub. Orphan Black on Instagram celebrates fans of the series unlike any other network.

*We give Orphan Black Instagram followers exclusive series sneak peeks.

http://instagram.com/p/y7MdQoLV4l/?modal=true

*We release cool weekly graphic episode posters around each new episode.

http://instagram.com/p/pZSo86LVxS/?modal=true

*We cover episodes live on Instagram.

http://instagram.com/p/n540wxrV_b/?modal=true

*We support fan artists and highlight fan cosplay.

http://instagram.com/p/zAnoWVrV5c/?modal=true

http://instagram.com/p/uqz7W0rV7G/?modal=true

*We get cast & crew involved to thank fans!

http://instagram.com/p/poVhWMLVzA/?modal=true

~~~

Fun Stats:

~ Orphan Black Season 2 ranking #3 among ad-supported cable dramas on Twitter on average during its run and #17 in 201, on par with Mad Men, and ahead of Vikings, The Strain, Homeland, and Fargo.

~ Orpan Black Tumblr activity was up 22 times from Season 1 with over 11.3 million notes on the Orphan Black topic in Season 2, while the Orphan Blacks Tumblr had over 750K notes from almost 140K fans in Season 2.

Media

Entrant Company / Organization Name

BBC America

Links

Entry Credits