THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 7th Annual Shorty Awards Best on Instagram

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Click here to see previous winner and nominees.

Click here to see the previous winner and nominees.

Nominees

#JobAtHeavenOnEarth Global Instagram Project
For the first time Instagram users could apply for a job through instagram globally: Keen to be mor…
#LightisLife
THE AIMInstagram is not simply a rich, diverse and exhilarating platform for images, but for peo…
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
#iamheretotakeyourjob Intern Draft
There's a pecking order in the agency world, and interns usually sit at the bottom of the food chai…
20th Century Fox Home Entertainment: The Fault in Our Stars DHD
Fox Home Entertainment has positioned The Fault in Our Stars DHD as the must-own young adult film o…
@ASOS on Instagram
Instagram is a hugely important social platform for our twenty-something customers. With 36% of 18-…
finalist
@ThisisFusion
Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial gen…
finalist
silver honor
@Xbox Makes Gaming Look Good
On a channel that's all about looks, it's important to look good. And in 2014, @Xbox looked good.Ay…
@teamusa: The Official Instagram of Team USA
The United States Olympic Committee is a non-profit organization that serves as both the National O…
Air Canada Instagram
The Air Canada Instagram account strives to inform, entertain, and celebrate our profoundly innova…
finalist
gold honor
Airbnb
Objective: At Airbnb, we strive to host the most engaging social media platforms with the most comp…
Anthropologie Instagram
At the very core of our social media strategy is an appreciation of, and respect for, our customer.…
Aperol Brunch Society: Brunch For A Living
Objective:We were tasked with launching Aperol in the US market. Strategy:The Aperol Spritz is one …
finalist
Applebee's Fantographer
Applebee's is committed to being the biggest fan of our fans. We write them songs, we surprise them…
BING TO BASEL: Road-tripping from L.A. to Art Basel with Bing Lipstick
It's the stuff Instagram dreams are made of: In December 2014, we took a road trip from our headqua…
BMW Instafuture
BMW's Super Bowl spot highlighted the futuristic all-electric BMW i3. We extended the campaign to …
BarkBox
BarkBox is the monthly subscription box for dogs. Each month you receive a handpicked selection of …
Best Use of Instagram
The Ritz-Carlton presence on Instagram is tied directly to the brand platform "Let Us Stay With You…
winner
Best on Instagram: GoPro
As inventor of the world's most versatile camera and category creator in action, adventure and life…
Blue Bunny 100 Days
When a regular Instagram user challenged himself to post 100 photos of what made him happy, he deci…
finalist
Build a GLA on Instagram
To reach a new audience on the social web, we created the first "build your own car" tool on Instag…
Doctor Who on BBC America
Doctor Who on BBC America faced a new (yet at the same time familiar) challenge in 2014 by starting…
EPIX on Instagram
Since 2009, EPIX has strived to bring movies to everyone, on any platform.Instagram is an extension…
FloBron - The Switch
The goal of this campaign was to provide exclusive, breakout creative to an emerging social media p…
Game of Thrones
Leading into its fourth season, Game of Thrones was poised to make the leap from popular television…
finalist
Google Glass
We started Glass to bring some humanity back to technology by getting it out of the way. With the l…
Hansgrohe USA - #WaterSelfies
Hansgrohe harnessed the power of selfies and added a splash of #water for its effective #WaterSelfi…
finalist
Jordan Brand
On an ongoing basis, Jordan Brand creates and distributes original photography and video made speci…
finalist
silver honor
Mashable Instagram
Mashable's Instagram account brings the best of Mashable's visual content to its active audience of…
Maybelline New York
More than 700,000 makeup fans around the globe follow Maybelline New York on Instagram, making it o…
Orphan Black on BBC America
BBC AMERICA's Peabody Award winning series Orphan Black is a television series you should go watch …
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Plated
At Plated, we believe that eating well should come easy. That's exactly why every week we deliver …
SNL Instagram
With such a legendary cast of talent, the personalities behind SNL have fascinated fans for 40 seas…
Shake Shack Instagram
ShackBurgers were made for Instagram! It's our highest-performing, fastest-growing, most engaged so…
finalist
gold honor
Syfy, Ascension
In December, Syfy premiered a three-night television event, Ascension. The series centered around a…
winner
Thrown Back Thursdays
#tbt (Throw Back Thursday) is the fourth most popular hashtag on Instagram with millions of posts, …
Urban Decay Cosmetics
Each season Urban Decay creates a variety of social media specific content; custom hashtags, UGC, C…
WWE on Instagram
Followed by 1.69 million WWE Universe members worldwide, our WWE Instagram account gives fans the b…