THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best on Instagram

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Click here to see previous winner and nominees.

Click here to see the previous winner and nominees.

Winners

Instagram
winner
Best on Instagram: GoPro
As inventor of the world's most versatile camera and category creator in action, adventure and life…
Instagram
winner
Thrown Back Thursdays
#tbt (Throw Back Thursday) is the fourth most popular hashtag on Instagram with millions of posts, …

Finalists

Instagram
finalist
gold honor
Airbnb
Objective: At Airbnb, we strive to host the most engaging social media platforms with the most comp…
Instagram
finalist
gold honor
Syfy, Ascension
In December, Syfy premiered a three-night television event, Ascension. The series centered around a…
Instagram
finalist
silver honor
@Xbox Makes Gaming Look Good
On a channel that's all about looks, it's important to look good. And in 2014, @Xbox looked good.Ay…
Instagram
finalist
silver honor
Mashable Instagram
Mashable's Instagram account brings the best of Mashable's visual content to its active audience of…
Instagram
finalist
@ThisisFusion
Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial gen…
Instagram
finalist
Applebee's Fantographer
Applebee's is committed to being the biggest fan of our fans. We write them songs, we surprise them…
Instagram
finalist
Build a GLA on Instagram
To reach a new audience on the social web, we created the first "build your own car" tool on Instag…
Instagram
finalist
Google Glass
We started Glass to bring some humanity back to technology by getting it out of the way. With the l…
Instagram
finalist
Jordan Brand
On an ongoing basis, Jordan Brand creates and distributes original photography and video made speci…

Nominees

Instagram
#JobAtHeavenOnEarth Global Instagram Project
For the first time Instagram users could apply for a job through instagram globally: Keen to be mor…
Instagram
#LightisLife
THE AIMInstagram is not simply a rich, diverse and exhilarating platform for images, but for peo…
Instagram
#TheOneToFollow Instagram Challenge
"Innovation that Excites" is Nissan's lifeblood and with the 2015 X-Trail, Nissan had created a bes…
Instagram
#iamheretotakeyourjob Intern Draft
There's a pecking order in the agency world, and interns usually sit at the bottom of the food chai…
Instagram
20th Century Fox Home Entertainment: The Fault in Our Stars DHD
Fox Home Entertainment has positioned The Fault in Our Stars DHD as the must-own young adult film o…
Instagram
@ASOS on Instagram
Instagram is a hugely important social platform for our twenty-something customers. With 36% of 18-…
Instagram
@teamusa: The Official Instagram of Team USA
The United States Olympic Committee is a non-profit organization that serves as both the National O…
Instagram
Air Canada Instagram
The Air Canada Instagram account strives to inform, entertain, and celebrate our profoundly innova…
Instagram
Anthropologie Instagram
At the very core of our social media strategy is an appreciation of, and respect for, our customer.…
Instagram
Aperol Brunch Society: Brunch For A Living
Objective:We were tasked with launching Aperol in the US market. Strategy:The Aperol Spritz is one …
Instagram
BING TO BASEL: Road-tripping from L.A. to Art Basel with Bing Lipstick
It's the stuff Instagram dreams are made of: In December 2014, we took a road trip from our headqua…
Instagram
BMW Instafuture
BMW's Super Bowl spot highlighted the futuristic all-electric BMW i3. We extended the campaign to …
Instagram
BarkBox
BarkBox is the monthly subscription box for dogs. Each month you receive a handpicked selection of …
Instagram
Best Use of Instagram
The Ritz-Carlton presence on Instagram is tied directly to the brand platform "Let Us Stay With You…
Instagram
Blue Bunny 100 Days
When a regular Instagram user challenged himself to post 100 photos of what made him happy, he deci…
Instagram
Doctor Who on BBC America
Doctor Who on BBC America faced a new (yet at the same time familiar) challenge in 2014 by starting…
Instagram
EPIX on Instagram
Since 2009, EPIX has strived to bring movies to everyone, on any platform.Instagram is an extension…
Instagram
FloBron - The Switch
The goal of this campaign was to provide exclusive, breakout creative to an emerging social media p…
Instagram
Game of Thrones
Leading into its fourth season, Game of Thrones was poised to make the leap from popular television…
Instagram
Hansgrohe USA - #WaterSelfies
Hansgrohe harnessed the power of selfies and added a splash of #water for its effective #WaterSelfi…
Instagram
Maybelline New York
More than 700,000 makeup fans around the globe follow Maybelline New York on Instagram, making it o…
Instagram
Orphan Black on BBC America
BBC AMERICA's Peabody Award winning series Orphan Black is a television series you should go watch …
Instagram
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Instagram
Plated
At Plated, we believe that eating well should come easy. That's exactly why every week we deliver …
Instagram
SNL Instagram
With such a legendary cast of talent, the personalities behind SNL have fascinated fans for 40 seas…
Instagram
Shake Shack Instagram
ShackBurgers were made for Instagram! It's our highest-performing, fastest-growing, most engaged so…
Instagram
Urban Decay Cosmetics
Each season Urban Decay creates a variety of social media specific content; custom hashtags, UGC, C…
Instagram
WWE on Instagram
Followed by 1.69 million WWE Universe members worldwide, our WWE Instagram account gives fans the b…