On a channel that's all about looks, it's important to look good. And in 2014, @Xbox looked good.
Ayzenberg worked closely with Xbox to revise the gaming giant's approach to the Instagram platform, focusing on fewer, higher-quality images that held true to the Xbox brand. Photos, animations, digital manipulations, and videos all made it into the cycle, with special focus on the Xbox One console and relevant calendar events. We even got our gardening gloves on to build an Xbox nexus.
Happily, the hard work paid off. Instagram became Xbox's best-performing social platform in 2014, with over 200% growth in Followers and over 20,000 average engagements per post. Our top-performing post, which featured a Forza-inspired Xbox One controller, earned over 38k Likes and nearly 2k comments.
And don't forget the Minecraft references.
#nofilter needed for that kind of success.
On a channel that's all about looks, it's important to look good. And in 2014, @Xbox looked good.
Ayzenberg worked closely with Xbox to revise the gaming giant's approach to the Instagram platform, focusing on fewer, higher-quality images that held true to the Xbox brand. Photos, animations, digital manipulations, and videos all made it into the cycle, with special focus on the Xbox One console and relevant calendar events. We even got our gardening gloves on to build an Xbox nexus.
Happily, the hard work paid off. Instagram became Xbox's best-performing social platform in 2014, with over 200% growth in Followers and over 150,000 average engagements per post. Our top-performing post, which featured a Forza-inspired Xbox One controller, earned over 38k Likes and nearly 2k comments.
And don't forget the Minecraft references.
#nofilter needed for that kind of success.
