CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 7th Annual Shorty Awards

Urban Decay Cosmetics

Entered in Instagram, Fashion, Beauty & Luxury

About this entry

Each season Urban Decay creates a variety of social media specific content; custom hashtags, UGC, CTAs, tutorials and video. This content plays a key role in Urban Decay's "fully- loaded launch" strategy and helps to bring the product story to life

Why does this entry deserve to win?

Urban Decay's marketing strategy leverages social media to generate word-of-mouth buzz by empowering core consumers and encouraging them to become brand ambassadors in order to build a frenzy around new product and the brand.

Each season Urban Decay creates a variety of social media specific content; custom hashtags, UGC, CTAs, tutorials and video. In 2014 we launched Campaigns such as Perversion (#biggerblackerbadder), Naked on the Run (#NakedontheRun), Get Electric, #UDSummerNights.

This content plays a key role in Urban Decay's "fully- loaded launch" strategy and helps to bring the product story to life

Media

Produced by

Urban Decay Cosmetics

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.