THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 7th Annual Shorty Awards Best in Fashion, Beauty & Luxury

Fashion, Beauty and Luxury brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

Click here to see the previous winner and nominees.

Winner

Fashion, Beauty & Luxury
winner
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care s…

Finalists

Fashion, Beauty & Luxury
finalist
#CHANGESOMETHING with the Double Exposure Palette
Yes, our new Double Exposure Palette -- 14 wet/dry shadows that change when activated with water --…
Fashion, Beauty & Luxury
finalist
LORAC COSMETICS // THE RED CARPET AUTHORITY
For more than 100 years, the Beauty industry has thrived and flourished upon word-of-mouth consumer…
Fashion, Beauty & Luxury
finalist
Maybelline New York: "Dare to Go Nude" campaign
"Dare to Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to c…
Fashion, Beauty & Luxury
finalist
Skintimate Inspiration Nation
Charged with raising brand awareness and purchase intent for Skintimate shaving products via digita…

Nominees

Fashion, Beauty & Luxury
#BeautyIs Redefined through Instagram Direct
Instilling Body ConfidenceIn 2014, Dove brought focus to the "Selfie," with its short film of the s…
Fashion, Beauty & Luxury
#SHAPEMATTERS and the Full Exposure Palette
Launching our new Full Exposure Palette in a crowded marketplace dominated by powerful competitors …
Fashion, Beauty & Luxury
Andis Company
For nearly a century, Andis Company has been a leading manufacturer of handheld tools to trim, cut,…
Fashion, Beauty & Luxury
BING TO BASEL: Road-tripping from L.A. to Art Basel with Bing Lipstick
It's the stuff Instagram dreams are made of: In December 2014, we took a road trip from our headqua…
Fashion, Beauty & Luxury
Clinique #StartBetter
Clinique is a recognized global leader in the beauty industry. While trust in the brand's products …
Fashion, Beauty & Luxury
Keep’s Cross-Platform Copy Initiative
Keep's objective was to use our brand voice to drive engagement across ourplatforms, both in app AN…
Fashion, Beauty & Luxury
Maurice Lacroix for Movember 2014
Maurice Lacroix, a supporter and 2-year partner of Movember, created a social media campaign to rai…
Fashion, Beauty & Luxury
Maybelline New York's WeHeartIt page
WeHeartIt, one of the newest inspiration-focused social networks, is the perfect place for millenni…
Fashion, Beauty & Luxury
Schick Intuition: Ribbon Bomb
In 2014, Schick Intuition sought to raise purchase intent and awareness of its newest product launc…
Fashion, Beauty & Luxury
Urban Decay Cosmetics
Each season Urban Decay creates a variety of social media specific content; custom hashtags, UGC, C…