THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Fashion, Beauty & Luxury

Fashion, Beauty and Luxury brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

Click here to see the previous winner and nominees.

Winner

Fashion, Beauty & Luxury
winner
All Things Hair - Big Hair Meets Big Data
There are around one billion Google searches relating to hair care every month, but the hair care s…

Finalists

Fashion, Beauty & Luxury
finalist
#CHANGESOMETHING with the Double Exposure Palette
Yes, our new Double Exposure Palette -- 14 wet/dry shadows that change when activated with water --…
Fashion, Beauty & Luxury
finalist
LORAC COSMETICS // THE RED CARPET AUTHORITY
For more than 100 years, the Beauty industry has thrived and flourished upon word-of-mouth consumer…
Fashion, Beauty & Luxury
finalist
Maybelline New York: "Dare to Go Nude" campaign
"Dare to Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to c…
Fashion, Beauty & Luxury
finalist
Skintimate Inspiration Nation
Charged with raising brand awareness and purchase intent for Skintimate shaving products via digita…

Nominees

Fashion, Beauty & Luxury
#BeautyIs Redefined through Instagram Direct
Instilling Body ConfidenceIn 2014, Dove brought focus to the "Selfie," with its short film of the s…
Fashion, Beauty & Luxury
#SHAPEMATTERS and the Full Exposure Palette
Launching our new Full Exposure Palette in a crowded marketplace dominated by powerful competitors …
Fashion, Beauty & Luxury
Andis Company
For nearly a century, Andis Company has been a leading manufacturer of handheld tools to trim, cut,…
Fashion, Beauty & Luxury
BING TO BASEL: Road-tripping from L.A. to Art Basel with Bing Lipstick
It's the stuff Instagram dreams are made of: In December 2014, we took a road trip from our headqua…
Fashion, Beauty & Luxury
Clinique #StartBetter
Clinique is a recognized global leader in the beauty industry. While trust in the brand's products …
Fashion, Beauty & Luxury
Keep’s Cross-Platform Copy Initiative
Keep's objective was to use our brand voice to drive engagement across ourplatforms, both in app AN…
Fashion, Beauty & Luxury
Maurice Lacroix for Movember 2014
Maurice Lacroix, a supporter and 2-year partner of Movember, created a social media campaign to rai…
Fashion, Beauty & Luxury
Maybelline New York's WeHeartIt page
WeHeartIt, one of the newest inspiration-focused social networks, is the perfect place for millenni…
Fashion, Beauty & Luxury
Schick Intuition: Ribbon Bomb
In 2014, Schick Intuition sought to raise purchase intent and awareness of its newest product launc…
Fashion, Beauty & Luxury
Urban Decay Cosmetics
Each season Urban Decay creates a variety of social media specific content; custom hashtags, UGC, C…