For nearly a century, Andis Company has been a leading manufacturer of handheld tools to trim, cut, curl, straighten and dry hair. Andis Company's world-class customer service, innovative products and high-energy educational programs are showcased in its social media content.
This entry deserves to win because through its social media strategy, Andis Company is able to not only reach influencers and fans of the Fashion, Beauty and Luxury industry, but also inspire and educate them.
Andis Company generates its social media content with the intention of appealing to the barber, beauty and consumer markets. In 2014 we generated buzz for the brand as well as inspired and educated our followers by implementing a variety of successful social campaigns.
Comprised of product shots of our top performing tools, educational content (Andis Tips and video clips of our Andis Educators), motivating industry-related quotes and usage of noteworthy, awareness-driven hashtags and imagery (#Movember and #Decembeard), our content encourages followers to interact and be heard.
2014 Highlights:
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