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Special Project

Special Project
From the 7th Annual Shorty Awards


Finalist in Retail & E-Commerce

Entered in Facebook, Instagram


BarkBox is the monthly subscription box for dogs. Each month you receive a handpicked selection of high quality dog products --from toys and innovative gadgets to gourmet treats, bones, hygiene products and essentials.

Part of the Bark & Co. family, BarkBox initially focuses on a subscription based e-commerce system to make all dogs healthy and happy. Each box is carefully curated by our team of toy and treat scouts. Every product that goes in a BarkBox has been personally approved by one of our own pups.

Our main ambition is to make all dogs healthy, happy, and safe. In a result, we support this cause by donating 10% of our profits to shelters and rescue organizations all over the US and Canada along with any opportunities for investments to solve the problem of homeless dogs and more. Through the help of our subscribers, 800 pups were rescued through these profit donations and a total of $150,000 was donated in 2013!

The ruling factor that comes to play for these remarkable contributions is social media. Everything that happens on BarkBox social media channels is all from the power of BarkBox itself. Without much effort put in, BarkBox is inherently social that our customers are faster to share their BarkBox than we are. We see the anticipation from our subscribers through how quickly they take pictures and post it all over social media. Some of our leading subscribers are Tuna (tunameltsmyheart), Marnie (marniethedog), and Barkley Sir Charles (barkleysircharles).

Strategy and Execution


Video for BarkBox

Entrant Company / Organization Name

Bark & Co.


Entry Credits