THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

Click here to see the previous winner and nominees.

Winner

Retail & E-Commerce
winner
Best Buy Hinting Season
We've all faced it: that feeling when you open up a holiday gift to find it's not something you wan…

Finalists

Retail & E-Commerce
finalist
BarkBox
BarkBox is the monthly subscription box for dogs. Each month you receive a handpicked selection of …
Retail & E-Commerce
finalist
Engaging Chicago-Area Bloggers to Bolster Windy City Awareness
Door to Door Organics (DTDO), a leading natural and organic grocer, was set to expand its existing …
Retail & E-Commerce
finalist
Meijer becomes big-box first retailer on Snapchat with back-to-college campaign
To begin a relationship with college students, Meijer's secondary audience, as they are first formi…

Nominees

Retail & E-Commerce
BIG LOTS! #BIGHoliday Campaign
For the 2014 holiday season, Big Lots' priority goals were to build awareness about its quality ho…
Retail & E-Commerce
Casper: Bedtime is Back
The $13B mattress industry spends multi-millions on advertising, real estate, and terrible jingles.…
Retail & E-Commerce
Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 25,000 screens nat…
Retail & E-Commerce
Food Lion Roaring in the Holidays
Food Lion's 450-pound spokescharacter is known for spreading his two cents of wisdom to grocery sho…
Retail & E-Commerce
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar…
Retail & E-Commerce
Insightpool
Through Social Relationship Intelligence, Insightpool is revolutionizing the way brands build relat…
Retail & E-Commerce
Kay Jewelers “Holiday Unwrapped"
To garner engagement and awareness during the holiday season for Kay Jewelers, we launched a 3 week…
Retail & E-Commerce
Kenshoo and Bright Forest Media help Beyond the Rack Improve ROAS on Facebook Ads
Beyond the Rack is a private shopping club for women and men who want de­signer brand apparel and a…
Retail & E-Commerce
Kohl's Black Friday
Kohl's is the second-largest department store chain in America. Despite their success and position …
Retail & E-Commerce
Mavatar; NextGen of E-commerce, Where Data, Content & e-Commerce Merge
Mavatar is the first consumer centric e-commerce platform that helps consumers navigate through the…
Retail & E-Commerce
SquareTrade Brings Great Service to Social Media with #Good Again
Damaging a mobile device is always a frustrating and inconvenient experience for consumers. This is…
Retail & E-Commerce
Warning: Our Passion for Health is Contagious
Healthy living doesn't have to be hard! With a stream of tips, tools, recipes, inspirational storie…