ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

Click here to see the previous winner and nominees.

Nominees

BIG LOTS! #BIGHoliday Campaign
For the 2014 holiday season, Big Lots' priority goals were to build awareness about its quality holiday décor products at a great value and to attract consumers into Big Lots' stores for an outstanding shopping experience. Big Lots and Sweeney worked hand-in-hand for a little over a month to plan and implement the first National Decorate Your Home for the …
Casper: Bedtime is Back
The $13B mattress industry spends multi-millions on advertising, real estate, and terrible jingles. Casper set out to revolutionize a tired business — on a shoestring budget — while growing a brand new business in the face of those massive corporations.We turned to social media and word of mouth, and drove $20M in sales in our first 10 months. Without solic…
Fandango
Fandango, the nation's leading moviegoer destination, sells tickets to more than 25,000 screens nationwide. Fandango entertains and informs consumers with reviews, commentary, celebrity interviews and trailers, and offers the ability to quickly select a film, plan where and when to see it, and conveniently buy tickets in advance. For many theaters, fans can…
Food Lion Roaring in the Holidays
Food Lion's 450-pound spokescharacter is known for spreading his two cents of wisdom to grocery shoppers everywhere. But to spread some cheer and goodwill during the holidays, we wanted to have the lion use his voice in an unexpected way. So we recorded Roaring in the Holidays, an original compilation of holiday music sung by the lion himself. A website was…
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar athlete James Harden using social media. So we decided to take a simple, beloved game and open it up for any fan anywhere to participate.Utilizing social-mobile avenues, we were able to make the game almost as real time as actually being there and playing him…
Insightpool
Through Social Relationship Intelligence, Insightpool is revolutionizing the way brands build relationships— helping marketers identify who to spend time talking to, and powering them to nurture the right relationships that will drive measurable revenue and results.
Kay Jewelers “Holiday Unwrapped"
To garner engagement and awareness during the holiday season for Kay Jewelers, we launched a 3 week game based on the traditional Christmas party gift swap, White Elephant. Each week visitors selected from 1 of 10 wrapped gifts, unwrapped the item, and either chose to enter to win it, or take a chance and swap it for another item. With only 3 swaps availabl…
Kenshoo and Bright Forest Media help Beyond the Rack Improve ROAS on Facebook Ads
Beyond the Rack is a private shopping club for women and men who want de­signer brand apparel and accessories at prices up to 80% off retail. Through limited-time, flash-sale events, Beyond the Rack provides its members exclusive access to authentic designer merchandise according to their prefer­ences. To help plan and manage its online advertising efforts,…
Kohl's Black Friday
Kohl's is the second-largest department store chain in America. Despite their success and position in the market, Kohl's faces competition to drive shoppers to the store during the busiest retail day of the year: Black Friday.To capture and hold shoppers' attention during Black Friday, Kohl's, with the help of Weber Shandwick, developed a two-pronged social…
Mavatar; NextGen of E-commerce, Where Data, Content & e-Commerce Merge
Mavatar is the first consumer centric e-commerce platform that helps consumers navigate through the decision process and transaction stages, reducing friction in online shopping and affiliate sales at the same time. Mavatar's desktop and mobile apps bring transparency to shopping. By browsing our marketplace, coupons, look-a-likes, stories, all become avail…
SquareTrade Brings Great Service to Social Media with #Good Again
Damaging a mobile device is always a frustrating and inconvenient experience for consumers. This is compounded by the typical warranty company run around: no communication, high deductibles, loop holes that mean you're not covered for some reason, and poor customer service all around. What does this mean? Your bad situation just got worse.Since launching in…
Warning: Our Passion for Health is Contagious
Healthy living doesn't have to be hard! With a stream of tips, tools, recipes, inspirational stories and interactive activities to keep customers motivated and connected, Vitacost.com has created a social support network that makes the ride smoother for those on the road to wellness.Since 1994, Vitacost.com has been offering quality natural products to an i…