Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The regular entry deadline is on February 10th, 2022.

From the 7th Annual Shorty Awards Best on Facebook

This category honors brands, organizations or institutions that use Facebook's native tools effectively. Unlike Best Facebook Campaign, this award is for a brand's year-round presence.

Click here to see the previous winner and nominees.

Nominees

BarkBox
BarkBox is the monthly subscription box for dogs. Each month you receive a handpicked selection of high quality dog products --from toys and innovative gadgets to gourmet treats, bones, hygiene products and essentials. Part of the Bark & Co. family, BarkBox initially focuses on a subscription based e-commerce system to make all dogs healthy and happy. Each …
Best Use of Facebook Page
The Ritz-Carlton presence on Facebook is tied directly to the brand platform "Let Us Stay With You." The platform is the hub of The Ritz-Carlton consumer-focused social media activity. The Ritz-Carlton Hotel Company Facebook Page shares the locations, services, announcements, expertise and experience of The Ritz-Carlton with an audience of consumers before,…
CNN on Facebook
CNN's social footprint is unrivalled by any other news organization. In 2014, CNN reached a new milestone – touching nearly 1 billion timelines across the world in a month. Whether it's a breaking news events like the Ebola outbreak, on-going coverage of what's happening inside Ferguson or a thoughtful discussion on the use and effectiveness of medical mar…
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in living rooms of homes across America. But an insatiably curious ex-CSX employee isn't convinced they get there on their own. Enter The Claus Conspiracy: a social campaign hatched to shine the spotlight on CSX and the plausibility of its direct involvement with San…
Chrisley Knows Best on USA Network
OBJECTIVE:To drive awareness for USA Network's new reality show, Chrisley Knows Best, by building an engaged Facebook community, driving buzz for show premiere, and maintaining continuity in viewership throughout the seven-week series.CREATIVE SOLUTION:We began introducing potential viewers to the Chrisley family through character imagery and sneak peek vid…
Dateline NBC Facebook Page
In May 2014, Dateline NBC earned more than one million "likes" on Facebook. We reached that milestone organically, by creating an extraordinary social community with one guiding principle: every follower counts and every story matters.We don't pay for reach; we reach out. We value our followers' opinions on the stories we cover and enjoy their real-time, se…
Entertainment Weekly Facebook
In early 2014 Entertainment Weekly assembled a new social media team to reinvigorate the brand's social footprint. They developed a strategic plan for how, when and where EW promotes its content in the social space, which has resulted in increased engagement among EW's social followers, and they've cultivated a cohesive social voice by infusing our social p…
Facebook as a Driver Recruitment Tool
The trucking industry is in the middle of a significant driver shortage and given the prevailing negative perceptions of truck driving as a career, carriers like Con-way Truckload (CTL) need to continually find innovative ways to attract and retain qualified, professional and safe drivers for their fleet. Recent studies conducted by the trucking industry sh…
FamilyShare Network
The objective of the FamilyShare Network is to own the brand of "family" on the internet by creating, aggregating, and promoting content that engages and strengthens hundreds of millions of families worldwide. We create content that provides hope and evokes emotion by engaging and strengthening hundreds of millions of families worldwide.We differentiate our…
Grammarly Facebook Page
Grammarly (www.grammarly.com) is the world's best automated proofreader.Since 2013, Grammarly's Facebook page has seen post engagement grow 106 percent, the average number of comments has increased 837 percent, and the average number of shares is up over 500 percent.Our Facebook page is a place for fans of language and humor to learn, laugh, and debate thei…
Harnessing the Power of Social Media to Engage Brides-To-Be
In 2014, the challenge was to drive consideration for Philips Zoom Whitening treatment. Based on market research that stated weddings were consumer's number one reason for getting their teeth whitened, we focused on brides-to-be who we knew would invest in a costly treatment for an important day.When looking into statistics, a key social insight showed that…
He-Man & Power Bar April Fool’s Day Content Collaboration
What happens when the most powerful action figure in the universe joins forces with the world's most powerful bar? Magic.Mattel wanted to make a splash on Facebook, spurring extra fan engagement for the prank-all-day holiday, April Fool's Day, and were eager to find a great brand partner to help pull it off. We sought out a strategic partner that organicall…
Medela Facebook Community
In 2014, we built a loyal community for Medela that outranks Amazon, M&Ms, and Disney for brand loyalty, according to third party research.It's one thing for a brand to simply disperse information to their audience. But what if – instead of talking at our audience – we created a platform where moms could support each other? Our objective was to create a spa…
Miller High Life
The Miller High Life Facebook page aims to show fans that Miller High Life isn't just a product—it's a way of life. Strategically we treat High Life as a lifestyle brand with stunning, editorial-style photography and substantive content. And it's working. The High Life Facebook page has more fans with more passion for the brand than ever before.
Miller Lite
Our fans mean everything to us, so we bring them original content everyday and engage with them on their level. And Facebook is no place for advertising. It's where Miller Lite gets to let their hair down and just be who they are. It's where they get to connect to their closest fans.
Mission Main Main Street Grants 2014
Every small business owner (SBO) dreams of making it big. Through Mission Main Street Grants℠ from Chase, SBOs have the opportunity to share $3 million in grants to grow their businesses. Every aspect of the program–from outreach, audience engagement and applicant word-of-mouth—incorporates social media. Facebook is the largest contributor to the key goals …
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to sneak up unexpectedly. So, to prepare them for that pivotal moment when they need to be true to themselves, we created Mute the Mouth, an Above the Influence game, to help them shush, zip, and mute negative influences without having to say a word.It's a first-o…
NowThis: Social News In 2014
NowThis is the first true socially distributed media company. We live where our audience lives—on Twitter, Facebook, Snapchat, Vine, Tumblr and more. We cover the biggest tech, political, international, entertainment and viral news of the day and share it in 6 to 90 second clips, GIFs, Vines, Instagrams, and Snaps that are also shared on our Facebook and Tw…
Plum Organics® on Facebook
We may be the nation's leading organic baby food brand, but the 240,000+ Plum Parents on our Facebook page want more than healthy baby food. They want to connect with other parents, share their experiences and indulge in the delight & chaos of raising a family. That's why what we've created isn't just a marketing platform; It's it's a lifestyle forum for pa…
Putting “Care" in Recruitment with Facebook
While the majority of employers in North America believe that they can't use Facebook for recruiting, the City of Edmonton has proven otherwise!The objective of the "City of Edmonton Jobs" Facebook page is to provide applicants with all of the information they require to support them in their job search and to let them know that we care. Our hope is that th…
Shiner Beer Facebook Page
Shiner Beer is the best beer made in Shiner, Texas. And for our hundreds of thousands of fans, there's no better place to keep up with all things Shiner than the Shiner Beer Facebook page. Since 2009, we've increased our Facebook fans by 10,963%, from 1,600 to over 177,000 in 2014 by serving up heady content that's just as refreshing, quirky and authentic a…
Skittles Facebook Page
Oh hi, Shorty Awards! I didn't see you over there admiring me. I mean, I can't blame you. I am the Rainbow: beagle-scout, two-time winner of the No-Weight Zero-Gravity-Wrestling Championship Belt, and official voice of Skittles on Facebook! I get it all the time.I'm here to tell you why the Skittles Facebook Page should win a Shorty Award. Short version? My…
True Detective
With a new HBO original series premiering, HBO had the challenge of developing a multi-platform campaign to create awareness, generate a must-see level of buzz/conversation, establish the show's brand for a mass audience and drive tune-in to the premiere. In September, over 4 months before the series premiere, True Detective launched a Facebook page in tand…
WWE on Facebook
With more than 24.7 million total likes, WWE's Facebook Fan Page (http://fb.me/WWE) acts as a central nervous system for the WWE Universe, and the hub for WWE's network of Facebook Pages, with a combined following of 331 million total likes.WWE's network of Facebook Pages offers breaking news, insightful articles on Superstar & Divas, contests and much more…