THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 7th Annual Shorty Awards Best on Facebook

This category honors brands, organizations or institutions that use Facebook's native tools effectively. Unlike Best Facebook Campaign, this award is for a brand's year-round presence.

Click here to see the previous winner and nominees.

Winner

Facebook
winner
Un Illustre Inconnu steals the Facebook identities of 40 influencers
Our mission was to promote the film Un Illustre Inconnu by recreating its central themes—identity a…

Finalists

Facebook
finalist
I Love NY
New York State is a gold mine of attractions, experiences and unique offerings that people from all…
Facebook
finalist
MTV Match Machine
MTV was supposed to launch the splurge "Are you the one", where 20 singles were to find the perfect…
Facebook
finalist
NOS Energy Drink: GSP’s Resurrection
The ObjectivePosition NOS as the energy drink brand associated with MMA, 9 times world champion Geo…

Nominees

Facebook
BarkBox
BarkBox is the monthly subscription box for dogs. Each month you receive a handpicked selection of …
Facebook
Best Use of Facebook Page
The Ritz-Carlton presence on Facebook is tied directly to the brand platform "Let Us Stay With You.…
Facebook
CNN on Facebook
CNN's social footprint is unrivalled by any other news organization. In 2014, CNN reached a new mi…
Facebook
CSX Claus Conspiracy
Each and every year on the 25th of December, gifts of all shapes and sizes magically appear in livi…
Facebook
Chrisley Knows Best on USA Network
OBJECTIVE:To drive awareness for USA Network's new reality show, Chrisley Knows Best, by building a…
Facebook
Dateline NBC Facebook Page
In May 2014, Dateline NBC earned more than one million "likes" on Facebook. We reached that milesto…
Facebook
Entertainment Weekly Facebook
In early 2014 Entertainment Weekly assembled a new social media team to reinvigorate the brand's so…
Facebook
Facebook as a Driver Recruitment Tool
The trucking industry is in the middle of a significant driver shortage and given the prevailing ne…
Facebook
FamilyShare Network
The objective of the FamilyShare Network is to own the brand of "family" on the internet by creatin…
Facebook
Grammarly Facebook Page
Grammarly (www.grammarly.com) is the world's best automated proofreader.Since 2013, Grammarly's Fac…
Facebook
Harnessing the Power of Social Media to Engage Brides-To-Be
In 2014, the challenge was to drive consideration for Philips Zoom Whitening treatment. Based on ma…
Facebook
He-Man & Power Bar April Fool’s Day Content Collaboration
What happens when the most powerful action figure in the universe joins forces with the world's mos…
Facebook
Medela Facebook Community
In 2014, we built a loyal community for Medela that outranks Amazon, M&Ms, and Disney for brand loy…
Facebook
Miller High Life
The Miller High Life Facebook page aims to show fans that Miller High Life isn't just a product—it…
Facebook
Miller Lite
Our fans mean everything to us, so we bring them original content everyday and engage with them on…
Facebook
Mission Main Main Street Grants 2014
Every small business owner (SBO) dreams of making it big. Through Mission Main Street Grants℠ from …
Facebook
Mute the Mouth: An Above the Influence Game
For teens, confidence doesn't always come easy, especially when forces like peer pressure tend to s…
Facebook
NowThis: Social News In 2014
NowThis is the first true socially distributed media company. We live where our audience lives—on T…
Facebook
Plum Organics® on Facebook
We may be the nation's leading organic baby food brand, but the 240,000+ Plum Parents on our Facebo…
Facebook
Putting “Care" in Recruitment with Facebook
While the majority of employers in North America believe that they can't use Facebook for recruitin…
Facebook
Shiner Beer Facebook Page
Shiner Beer is the best beer made in Shiner, Texas. And for our hundreds of thousands of fans, ther…
Facebook
Skittles Facebook Page
Oh hi, Shorty Awards! I didn't see you over there admiring me. I mean, I can't blame you. I am the …
Facebook
True Detective
With a new HBO original series premiering, HBO had the challenge of developing a multi-platform cam…
Facebook
WWE on Facebook
With more than 24.7 million total likes, WWE's Facebook Fan Page (http://fb.me/WWE) acts as a centr…