The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

Miller Lite

Entered in Facebook

About this entry

Our fans mean everything to us, so we bring them original content everyday and engage with them on their level. And Facebook is no place for advertising. It's where Miller Lite gets to let their hair down and just be who they are. It's where they get to connect to their closest fans.

Why does this entry deserve to win?

We exist because of our customers, we thrive because of our fans. It's the fans that keep us on our toes in social media. They challenge us and we answer. They tweet at us and we respond.We create culture, react to real-time events, and have some fun. Our social media has even helped to inform our traditional media.

We're the fan's best friend…the best friend who went to art school, is a bit funnier, and has some famous ins. We pump out funny, heartfelt, honest content on a daily basis and get the same in return from the fans. It was this genuine interaction on Facebook that led to reaching over 115 million consumers, being a part of 1.7 million engagements, and acquiring 2.3 million fans.


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