In early 2014 Entertainment Weekly assembled a new social media team to reinvigorate the brand's social footprint. They developed a strategic plan for how, when and where EW promotes its content in the social space, which has resulted in increased engagement among EW's social followers, and they've cultivated a cohesive social voice by infusing our social profiles with personality and perspective, perhaps most effectively on EW's Facebook page. In addition, they've also treated EW's Facebook page as a breaking news platform, which is a unique strategy for a magazine brand, and has led to a substantial increase in our social audience. All of this in under a year's time.
In early 2014 Entertainment Weekly greatly invested in our social media channels when we hired a new senior social media editor (Chris Rackliffe) and assistant social media editor (Ben Boskovich), who have completely reinvigorated the brand's social media platforms. Together— with the EW editorial staff— Chris and Ben have grown EW's social presence immensely, and nowhere is their success more evident than our Facebook page. Chris and Ben developed a strategic plan for how, when and where EW promotes its content in the social space, which has resulted in increased engagement among EW's social followers, and they've cultivated a cohesive social voice by infusing our social profiles with personality and perspective. They've also treated EW's Facebook page as a breaking news platform, which is a unique strategy for a magazine brand, and has led to a substantial increase in our social audience. Simply put, under Chris and Ben's direction, EW's social footprint, specifically our Facebook page, has boomed. The stats speak for themselves: