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Special Project

Special Project
From the 7th Annual Shorty Awards

EPIX on Instagram

Entered in Instagram


Since 2009, EPIX has strived to bring movies to everyone, on any platform.

Instagram is an extension of that belief, with the added value of connecting with our fans in real time. We aim to provide fans with unique content, both image and video based, around movies they know and love, as well as movies they maybe don't know, but could also love. We celebrate our movies with creative images featuring iconic quotes, illustrations and polls. Video allows us an even greater opportunity by showcasing clips of iconic scenes, mash-ups and Q&A's made exclusively for the platform.

To support our tentpole campaigns and original productions, we share behind-the scenes photos and exclusive clips that are tailored to specific audiences for the originals/movies we are promoting such as P!nk: The Truth About Love Tour, EPIX

Presents Road To The NHL Winter Classic, The Hunger Games: Catching Fire and more.

Finally, we look to Instagram as a creative contesting platform and have executed successful sweepstakes, including #IWantToMeetPink, #CatchingFireOnEPIX

(Photo-A-Day) and #MyWinterClassic. By activating fans on this platform, we are able to elicit some truly creative entries that connect with the targeted fan base and support the strategy of the campaign.

Strategy and Execution

As a relatively new player in premium entertainment, EPIX has worked hard to cultivate and engage a devoted community of movie lovers across our social media platforms and Instagram is no different. Our audience is dedicated to our content and is a highly engaged community eager to share and interact with us.

Our Instagram feed features curated images and videos we know will speak to our fan-base, whether it be an exclusive image of Oprah at the Selma premiere or a quirky mash-up of the Addams Family's most awesome moments, we are able to offer our fans something that they can't get elsewhere - exclusive access to our content in an easily digestible way.

We have found a unique way to breathe new life into movies that fans know and love as well as those they may have forgotten about or not even heard of. Our

Instagram is just as much a way to find out about a new great movie as it is a place to come when you want exclusive content you can't find on any of our other platforms.

We're proud to note we grown our follower count by over 2,000 users in one year and have been able to cultivate 10 million organic impressions, with 262 million impressions in the past 3 months, which is up 414% from a few months ago. We deserve to win for our commitment to listening to our fans, offering them what they want and engaging them with quality content - day after day.


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