The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 7th Annual Shorty Awards

Jordan Brand

Finalist in Instagram

Entered in Consumer Brand


On an ongoing basis, Jordan Brand creates and distributes original photography and video made specifically for each of its social channels, weaving each post into authentic, consumer-inspired narratives. The primary goal is to elevate Jordan through premium creative and stories, driving awareness, engagement and sales.

Jordan's commitment to social has resulted in exponential growth across Jordan digital platforms. Most importantly, this growth has been balanced with very strong engagement, sentiment, traffic, membership and sell-through. Jordan has received 2x more social engagements across its channels than all of its competitors.

In addition to vivid, inspiring, always-on content, Jordan has also activated a number of large scale initiatives around brand moments, including the #RE2PECT campaign honoring iconic athlete Derek Jeter, which became a viral phenomenon and resulted in tens of thousands of baseball fans tipping their hats to the captain.

The Jordan Brand social channels have seen huge growth in reach and engagement. The brand has also received praise for their social content from several industry and social influencers, further validating the power of authenticity, storytelling and consistently strong content.

Strategy and Execution


Video for Jordan Brand

Entrant Company / Organization Name

Laundry Service