13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

Click here to see the previous winner and nominees.

Nominees

Aflac: DIY
Aflac was seeing a decline in accident policy sales and were launching a new TV campaign to promote sales. They turned to Big Fuel to help translate this to social media in a unique way that spoke to their online audience. Big Fuel created a series of videos that translated the theme of the commercial series for the social audience while driving conversatio…
Be Sure it's Secure
Hefty Slider Bags was looking to launch their first-ever social campaign. Yet in a low-consideration category like plastic bags, it's hard to drive awareness, let alone brand preference. To cut through the clutter of product-centric advertising (common within the category), and to drive relevance with a younger demographic of digitally savvy moms, Hefty kne…
Disney Weddings - "Princess"
Fugitives, in collaboration with Disney's Yellow Shoes rebranded the weddings and honeymoons division. We decided to let the emotional moments speak for themselves. The result is real and honest, allowing the details and authentic emotion to shine through.
Glad's #SAVEITSUNDAY Movement
In 2013, Glad Food Protection shifted its brand positioning from lunches and leftovers to "love food more, waste it less," making it one of the first CPG brands to take on the global issue of food waste. To support this new DNA, the team launched the #SAVEITSUNDAY movement, a campaign to increase awareness of food waste as a major global issue, especially i…
Jared The Galleria of Jewelry Summer Bridal Program #BRIDEnBEYOND
To generate awareness of Jared® The Galleria Of Jewelry around the summer Bridal time period, the brand engaged with influencers in Wedding and Lifestyle categories to produce and syndicate high-quality content that showcased the brand's bridal collection and a consumer's overall bridal experience at Jared® The Galleria Of Jewelry, Focusing on past, present…
Jordan Brand
On an ongoing basis, Jordan Brand creates and distributes original photography and video made specifically for each of its social channels, weaving each post into authentic, consumer-inspired narratives. The primary goal is to elevate Jordan through premium creative and stories, driving awareness, engagement and sales.Jordan's commitment to social has resul…
Sally Hansen: Shine On
Sally Hansen approached Big Fuel to revitalize their online social media presence. The task was to be dual focused: help shift their online audience to a younger demographic while simultaneously launching a new product, The Triple Shine nail polish. Big Fuel tapped into influencers and utilized video to reach the new, younger demographic as well as steer Sa…
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quickly established itself as the cultural sign that fall had arrived.Cut to 2014 and Pumpkin spice is everywhere, from bagels to beer.In this pumpkined-out world, Starbucks faced a challenge: to reinforce Pumpkin Spice Latte as the beverage that sparked the pumpk…
T-Mobile: Music Freedom
T-Mobile's Music Freedom app in combination with their unlimited data plan allows consumers to stream as much music as they want. Big Fuel & T-Mobile empowered users vote for their preferred music streaming service out a list of 10 choices. The top voted platform would then be added to T-Mobile's existing roster and in-turn amplifying T-Mobile's Music Free…
TakePart and Eileen Fisher Present, "In Her Company"
Together, TakePart and EILEEN FISHER created a program called In Her Company that celebrated EILEEN FISHER's 30 year anniversary and highlighted 30 women entrepreneurs including the 2014 EILEEN FISHER women-owned business grantees. The program drove increased brand affinity and favorability for EILEEN FISHER, highlighted the importance of women entrepreneur…
The Biggest 7th Inning Stretch Ever
T-Mobile was looking to leverage its sponsorship of Major League Baseball during the 2014 postseason in a bold new way. The postseason is the highest engagement point of the year, reaching both avid and casual fans. T-Mobile decided to use this opportunity to grow consideration for the brand among MLB fans by creating a completely fan-driven experience that…
Zippo: Share The Pain
Zippo has been making its world famous lighters since 1933. Following a few years of rapid global expansion, Zippo faced ambitious sales targets and a need to continue building brand awareness globally with no new news to talk about. While a great deal of activity was focused on reaching their 18 to 24 year old audience on the ground at festivals, they were…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!