THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
NEW!
Campaign by Diverse-Owned Businesses
NEW!
Global Campaign
Integrated Campaign
Launch Campaign
NEW!
Local Campaign
Mobile Campaign
Multi-Platform Campaign
Rebrand Campaign
NEW!
Regional Campaign
NEW!
Social Good Campaign
Content and Media
Blog & Micro-blog
Branded Content
Branded Series
Clapback
Contest or Promotion
Data Visualization
Email
NEW!
Emojis
Filter/Lens
Hashtag
Meme & GIFs
NEW!
Micro-site
NEW!
Native Advertising
Single Post or Activation
User-Generated Content
Voice
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
Sound
NEW!
UX/UI
Visual Effects
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Emerging Platform Partnership
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Metaverse
Artificial Intelligence
Extended Reality
NEW!
Immersive
Interactive Content
NEW!
NFTs
NEW!
Overall Presence
Facebook Presence
Instagram Presence
Instant Message Presence
NEW!
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
NEW!
TikTok Presence
Twitter Presence
YouTube Presence
Single Platform
Facebook
Instagram
LinkedIn
Other Platform
NEW!
TikTok
Twitter
YouTube
Strategy & Engagement
Brand Partnership
NEW!
Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Earned Media
NEW!
Employee Engagement
Event & Experiential
NEW!
Fundraising
Gamification
Globalization
Humor
Innovative Media Buying Strategy
NEW!
Insights & Trends
Integration with Live Television
LGBTQ Community Engagement
Localization
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
NEW!
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
Search
NEW!
Shopping
Storytelling
Takeovers
Podcast
Art & Culture Podcast
NEW!
Branded Podcast
Comedy Podcast
NEW!
News & Politics Podcast
NEW!
Other Podcast Genres
NEW!
Podcast Mini Series
Science & Technology Podcast
NEW!
Sports & Health Podcast
NEW!
True Crime & Documentary Podcast
NEW!
Video
360 Video
Animal Video
NEW!
Comedy Video
Dance Video
NEW!
Featurette or Behind The Scenes Video
NEW!
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Product Feature Video
NEW!
Short Form Video
Stories
Unboxing Video
NEW!
Vertical Video
Video Ad
Video Series
NEW!
Menu
Home
About
Shorty Awards
Categories
Rules & Criteria
Shorty Impact
Categories
Rules & Criteria
FAQ
Entry Gallery
Store
Partners
Register
Login
From the 7th Annual Shorty Awards
Best Consumer Brand
Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.
Click here to see the previous winner and nominees.
Winner
Consumer Brand
winner
#LikeAGirl
Girls experience their biggest drop in confidence during puberty, around their first period. Always…
Finalists
Consumer Brand
finalist
#SURGEisback
SURGE is a citrus flavored sparkling soft drink that The Coca-Cola Company launched nationally 1996…
Consumer Brand
finalist
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A F…
Consumer Brand
finalist
T-Mobile: The Break-Up Letter
T-Mobile fans and potential customers wanted to sign up with the carrier but felt trapped by the fe…
Consumer Brand
finalist
The Clorox Ick Awards
Spontaneity creates some of the life's most memorable moments. It also creates some of life's bi…
Nominees
Consumer Brand
winner
#LikeAGirl
Girls experience their biggest drop in confidence during puberty, around their first period. Always…
Consumer Brand
finalist
#SURGEisback
SURGE is a citrus flavored sparkling soft drink that The Coca-Cola Company launched nationally 1996…
Consumer Brand
Aflac: DIY
Aflac was seeing a decline in accident policy sales and were launching a new TV campaign to promote…
Consumer Brand
Be Sure it's Secure
Hefty Slider Bags was looking to launch their first-ever social campaign. Yet in a low-consideratio…
Consumer Brand
Disney Weddings - "Princess"
Fugitives, in collaboration with Disney's Yellow Shoes rebranded the weddings and honeymoons divisi…
Consumer Brand
Glad's #SAVEITSUNDAY Movement
In 2013, Glad Food Protection shifted its brand positioning from lunches and leftovers to "love foo…
Consumer Brand
Jared The Galleria of Jewelry Summer Bridal Program #BRIDEnBEYOND
To generate awareness of Jared® The Galleria Of Jewelry around the summer Bridal time period, the b…
Consumer Brand
Jordan Brand
On an ongoing basis, Jordan Brand creates and distributes original photography and video made speci…
Consumer Brand
finalist
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A F…
Consumer Brand
Sally Hansen: Shine On
Sally Hansen approached Big Fuel to revitalize their online social media presence. The task was to …
Consumer Brand
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
Consumer Brand
T-Mobile: Music Freedom
T-Mobile's Music Freedom app in combination with their unlimited data plan allows consumers to str…
Consumer Brand
finalist
T-Mobile: The Break-Up Letter
T-Mobile fans and potential customers wanted to sign up with the carrier but felt trapped by the fe…
Consumer Brand
TakePart and Eileen Fisher Present, "In Her Company"
Together, TakePart and EILEEN FISHER created a program called In Her Company that celebrated EILEEN…
Consumer Brand
The Biggest 7th Inning Stretch Ever
T-Mobile was looking to leverage its sponsorship of Major League Baseball during the 2014 postseaso…
Consumer Brand
finalist
The Clorox Ick Awards
Spontaneity creates some of the life's most memorable moments. It also creates some of life's bi…
Consumer Brand
Zippo: Share The Pain
Zippo has been making its world famous lighters since 1933. Following a few years of rapid global e…
Share this Shorty Awards page
Tweet
Share
Email
Share link